An SEO Analyst is someone who works by making sure that peoples and company website get the right traffic by putting out to gain more internet presence so more potential customers or clients can patronize the business. The SEO analyst works hand in hand with the marketing team as he plays an integral role in the aspect of planning marketing campaigns and other marketing strategies. Due to the expertise in the technical world, Search Engine Optimization analysts provides insights into SEO and the success of every marketing campaign.
The SEO analyst works with other teams and departments in gathering content for the company’s website, blog, social media accounts and ecommerce pages to attract the right set of target customers. In a situation where the analyst feels the contents are not attractive enough for the target customers, it alters the contents and makes plans for new contents doing more intense research on niches and keywords that will get to their target customers. Basically the SEO analyst is usually a degree holder in marketing and other technical fields, that’s why he has so much skills when it comes to digital marketing.
A Brief Explanation Of Digital Marketing
Before going into other aspects of digital marketing. It’s quite important to understand what digital marketing is all about. Digital marketing is that aspect of marketing that covers all aspects of online or internet marketing activities that helps to promote a business brand or a leading generation in a very competitive business environment.
The world is changing today, just like they say, change is constant so is the marketing world. Digital marketing seems to be the other of the day in the business industry today as more customers seems to respond more from digital marketing. This is because the internet is everywhere and everyone has access to the internet, you can stay from the comfort of your homes to know what happens round the world. So the essence of digital marketing is basically bringing customers to know and learn more about a product while from their various comfort zone and at the same time try to convince them on purchasing your products or services.
Different Aspects Of Digital Marketing
1. Search Engine Optimization:
Basically what Search Engine Optimization popularly known as SEO is the act of optimizing websites on various aspects in order to gain more internet presence and rank higher on very popular Search Engine Result Page (SERP) if not all, which in return generates huge traffic to your website or domain.
2. Social Media Marketing:
People spend so much time on social media these days and it cannot be hidden that social media has become an integral platform to market and promote your brand. Social media platforms like Facebook, instagram, twitter, snapchat etc. has made it so much easier for business owners to market their product. Social media has actually been proven to be one of the fastest way to market your brand and attract more persons to your website because social media are easily accessible and almost everyone belongs to one social media platform or the other. For example, it is very difficult not to see someone who does not have a Facebook account, in fact the number of people that sign up on Facebook every day is equivalent to about one million, so imagine advertising your brand, it would definitely make waves if done the right way though.
3. Content Marketing:
This basically involves the use of quality contents to market a business website, blog, ecommerce website or social media accounts. When it comes to marketing a product, what really matters is the content, people want to read contents that they would enjoy and get understanding. So the ability to put out great content is the key. Without good content, it may become very difficult to achieve what you want for your website.
4. Affiliate marketing:
This is also known as a kind of performance oriented marketing where compensation is given to affiliates for every business visitor that buys products through the affiliates referral or link by a business unit. Usually what this is all about is that the affiliate promotes the business in his link and through his link the customer lands on the merchant site to take action and the affiliate is given some sort of compensation.
5. Email Marketing:
This type of marketing is the act of using emails to advertise or promotes a business by reaching out to potential customers via emails. This type of marketing is very much needed in organizations to promote their business as it can be very helpful.
Reasons Why An SEO Analyst Needs To Learn Other Aspects Of Digital Marketing
The truth about the matter is that as an SEO analyst, it’s also important if you get to know more about other aspects of digital marketing. I have outlined some reasons why an SEO analyst needs to know the other aspects of digital marketing. Here are the reasons:
It Gives You An Edge Over Other SEO Analysts:
Knowing other aspects of digital marketing gives you an edge over other SEO analysts because it puts you on a step ahead of them. There are times when other need for other aspects of digital marketing would come up, because you have knowledge for these other aspects you would be called first before any other SEO analyst and where there are jobs openings regarding SEO analyst, it puts you in the fore front to be taken before other SEO analysts.
All Other Aspects Of Digital Marketing In Some Way Are Connected To Each Other:
If you look at all the aspects of digital marketing, there are all connected to each other. In other words, they all work hand in hand and cannot really do without each other. for example, promoting your brand on social media, you would of course need good contents, and to rank your contents and social media, you would definitely need SEO, so they are connected to each other and helps each other achieve its goal.
It Paves Way For More Possibilities:
Like I said earlier, knowing other aspects put you over edge, it also creates a list of endless possibilities you can achieve when you combine all your expertise in carrying out all the aspects of digital marketing.
They All Work To Achieve A Common Purpose:
The purpose of digital marketing is basically to promote your business brand or website and attract traffic tour site either to patronize you in buying goods and services or readers for your blog, ecommerce webpages etc. the common goal of every part of digital marketing is to build your brand.