In case of service business, the strategies that are used for the other types of business might not work adequately because the service sector has different goals and you just can’t oversimplify things and then expect them to work adequately. This is why this article has been intended to describe the three pitfalls related to SEO that you must avoid when dealing with the service sector businesses. Before, we start one of the things to discuss here is that the best results from the marketing strategies including SEO can only be achieved if you have followed the guidelines provided by Google for ranking purposes. In case, you haven’t followed the expectations of the search engine, then you must not expect the search engine to respond in a better way. We have managed to discuss the pitfalls of SEO in the service sector with reference to the guidelines provided by Google. So have a close look at them.
1. Service Sector And Google My BusinessThe first thing that you are expected to do in managing SEO effectively is to claim your business, ensure the marking of location on Google Maps along with the provision of all other details. In case of the service sector, you need to manage the same steps as you would do for any other kind of business but the important thing here is that you need to do the things in the proper way.
You’ll have to provide the exact location of your business. Providing any sort of wrong information regarding the location will not help you in convincing Google about your business. Google uses a strong algorithm, which will help it find the problem in the location of your business. Additionally, you can expect the other people complaining against the location aspect of your business and you’ll be caught. As a result of this, you’ll lose your place in the SERP, making you undiscoverable by people.
Additionally, you need to provide the right category details as well. Most of the businesses do not provide any details regarding it. But the key point here is to provide all the details about the category you are operating in, your location, and address along with the other details that have been asked by Google. It is advisable that you must add pictures of your business too.
You must see all this process of information provision from the perspective of your customers. Using these techniques, you want your business to be discoverable by online users. However, in case of wrong information, you’ll mislead Google and with that, you can expect your customers to be misled too. Thus, there would be no sales and no online visible online presence too. This is why it is important that you must provide the right kind of business even if you are running a business in the service industry.
2. Avoid Overdoing ItAfter getting your keywords, you are expecting to get them right on Google, right. For doing this, you’ll have to add the selected keywords on your website and Meta tags as well rather it will be essential for getting the right kind of traffic.
However, going beyond a limit in highlighting the keywords are going to warn Google. Google does not allow you to use false ranking practices to get higher page visits. This is why with excessive use of keywords, Google will consider this a fraudulent activity will create problems for you in getting the right place in the search listing.
Previously, the technique of overstuffing worked quite well for some businesses but with the changing algorithm, Google realizes when a business is using too much keyword for being relevant to the users and the users are caught and often penalized for misguiding Google.
In order to establish a good SEO strategy with Google, you need to provide natural content, which uses the ranked keyword for your business. Once done with it, you need to give attention to the semantic variations like easy readability and good flow of the information provided.
Using the keywords 3-5 times, depending on the length of the page is a good measure to state your point and convince Google about your honest too. This applied to the service sector businesses too.
3. Consistency Is ImportantFor Google, consistency is important in everything. Firstly, NAP (Name, address, phone number) must be consistent in formatting on all the listings that you are using for your business. You must ensure that the spellings, punctuation marks and the way you mention your address remains same as this will help Google in understanding that this is a single business being listed in every list.
In case, you are doing something wrong in any of the above categories, then you must not worry and fix these problems to get a better ranking and more traffic.
In case you can’t do it right or have a lot of things to do, then we can surely lend a helping hand and help you rank your website as you want. Susan Friesen is the owner of a firm, eVision Media, which provides the solutions to the problems faced by online business. So getting help from her, the professional team could be beneficial.
Additionally, you can join AMPLIFY! Business Academy for monthly coaching on online marketing strategies and social media for business.