IntroductionWithout images, will you ever be really interested in something? Images are often neglected, because people don’t find the time to take pictures on their own, or modify pictures; however they are an integral part of search engine optimization. Images are not necessarily full pictures, but they also include a form button. The images that are used on websites, can be optimized through several different ways.
File NameAccording to venngage.com, when you give an image a file name, it becomes its identification. For example, if the image of a baked pasta, then it can be named ‘baked-pasta.jpg’. However, even though this practice is helpful, if overdone, it can prove to be harmful; you can’t name the picture ‘baked-pasta-is-so-delicious.jpg’. Use the minimum words when you are naming a file.
Alt AttributeAccording to yoast.com, the main purpose of an Alt Attribute is for developers to assign a description to an image, within the code. This way, if the image is not loading, then the user will still know what the image is about. The best advice here is that you should never put keywords in your alt tags, but put useful information only. Consider the users who can’t see and they have alt attribute that reads them aloud the description of the image; design it in a way, that it becomes understandable for all.
Title AttributeImages, links, block elements are tags that come under Title Attribute and this includes a combination of HTML as well. They give out information in the form of pop-ups, which the user can see when they hover the cursor on the subject. For example, whenever you visit a website and you see the Contact Us button, you usually see a title attribute to that button that shows you how you can contact the company. It is usually in the form of ‘contact-button.jpg’.
LinksAccording to hostgator.com, if you want to create navigational links in your website then you can use images and this will also optimize the internal linking structure. Images don’t have text in them, and search engines can’t reach them, unless and until they have an Alt, like a Title, that will tell them what the image is about.
The world is becoming increasingly visual, which is why image optimization is something that can’t be ignored. There is no doubt that images make your websites very appealing, and even though you like them or not, you need to have an image on every page of your website. For example, if you are selling products and services online, then you would want your potential customers to visualize what hey are buying from you. There are some important tips that you need to know about, when you are conducting image optimization.
Stock ImagesAccording to searchenginejournal.com, if you are filling your website with stock imagery, then you are basically giving it a very unoriginal touch, and it won’t stand out because there are thousands of websites doing the same thing. There are websites that are filled with generic stock photos, like companies and consulting firms, that use the image of a man smiling; that’s generic and doesn’t hold much appeal. The tip here is that, you need to use high quality and unique images.
Your image should be original, because that would give the user a good experience. You can either take photos on your own, or hire a designer that can take photos in-house, using a good quality camera. If you really want customers to feel the uniqueness of your business, then don’t give them the same pictures, as every consulting or corporate firm has on their website.