Have you ever gone through your company being audited? Do you know there is always a checklist that the auditors refer to when they are auditing your company? An SEO audit is similar, as it is about knowing whether your website is friendly for the search engines or not. There are different areas that are considered when SEO audit takes place, but the important thing here is to know, you are doing the audit and no one else, because you want your website to be search engine friendly, as it will benefit your business.
As per reliablesoft.net, you should SEO audit your website on a regular basis, because Google and other search engines make many updates every now and then, to their ranking algorithm. Auditing your SEO content, will help you keep in sync with the updates made by search engines. Look at billlentis.com/what-are-seo-site-links.
Google PenaltiesAs per searchenginewatch.com, the first thing you need to do, is to check if Google has penalized your website or not. If you have been penalized, then that means the ranking of your blog or website will be affected. First, find out the date on which the penalty was imposed by the search engine and then make an action plan, to take corrective action.
Search ConsoleThe first way to check for Google penalty is by logging into search console, choosing manual actions and if there is a manual action imposed on the website, then you will be able to see the reasons.
Organic TrafficThe second way is to see the organic traffic, from the date when Google released the change in the algorithm; if the traffic has experienced a drop, then that means your website has been affected due to the change in the algorithm.
If you have been penalized by Google, then find out information about Google updates, and then adjust the SEO audit according to those updates. If you were penalized due to the thin content in your website, then improve the quality of your content.
Search AppearanceThe second thing that you should when conducting an SEO audit, is to search the name of your brand on Google and then see the results. The things, as per ahrefs.com, that you should check when you see the results, are as follows:
• Does the homepage of your website come on top of the search engine results?
• Does Google show sitelinks along your website address?
• The description that the user sees, does it describe your homepage in the best way?
• Is there a knowledge graph entry on the right panel?
• Do the name and information on the GMB accurate or are there any mistakes?
• Are the rest of the pages that are also on the first page of Google, relevant to your website?
As per threedeepmarketing.com, if you don’t get the expected results, then you need to fix your website, like reviewing your site stricture, homepage SEO and claiming your My Business page in Google, to see if the information is correct.
Audit SEO, TechicallyThe next and the most important step that you need to take is to conduct SEO audit, of the technical side. As per neilpatel.com, technical SEO is important, because it assess whether search engines can access your pages and index them, without facing any hurdles. If your pages aren’t indexed, then any SEO efforts that you have made, would go down the drain. Here, you should use the Google Search Console tool, which is free to use and you can check things on it, like:
• The number of pages you have submitted to Google, and the number of pages that Google has indexed
• The keywords that generate traffic for you
• The keywords that has given your website a good ranking
• Issues that occur when your website is used on a cell phone
• Security and indexing issues on your website
Competitor AnalysisYou need to know how well your website is doing, as compared to your competitor, because if you are not doing well, then you need to find out the things that you should be improving on. When you analyze your competitors, as per gotchSEO.com, you will be able to audit the following things:
• Knowing which keyword has a competitive advantage
• Knowing the keywords that you can use, but you are not using
• To see what content is doing well, and should be built upon
• Finding in-bound and out-bound link opportunities
Keyword CannibalizationWhen you are conducting an SEO audit, then you should make sure that there is no keyword cannabilization. The term keyword cannabilization means that two words are competing for the same keyword and this has the power to make search engines like Google, confused. Google won’t be able to decide what is the best web page, that should be displayed when a query takes place.
Redirect IssuesThe worst thing that can happen to a website, is redirect issues. When you are conducting an SEO audit, you will be able to find if there are any redirect issues, like 302 redirects, or unnecessary 301s, but the 302 is more important. A 302 redirect means that it has not passed authority and it needs to be changed to 301, so that they are able to pass link authority.
Site IndexIndexing is important, which is why you need to audit whether it is being indexed well or not. Firstly, you should look at the robots.txt file, which makes sure that the search engines are not blocked from crawling your website. The second thing is to make sure that you have a site map, as it really helps in indexation.
If you want to learn more about SEO audit, then watch video and get more information. SEO audit is important, because it really helps you in improving your website, and making sure that your SEO efforts are not going to waste. If you continually conduct an SEO audit, then your website will be better than your competitors: