- 1 Introduction
- 2 What Is Yoast SEO?
- 3 What Are Yoast SEO Breadcrumbs?
- 4 What Can You Expect From The Yoast SEO Breadcrumbs?
- 5 How To Install This Plugin For Word Press?
- 6 Advantages Of Using Yoast SEO Breadcrumb Plugin
- 7 Search Engines Base Their Search On It
- 8 Enhance The User Experience
- 9 Bounce Rates Can Be Lower
- 10 Conclusion
IntroductionYou would have probably heard about the Yoast? No, you didn’t? Then you probably aren’t in the field of digital marketing from long. Guessed it right? Anyways, we can definitely provide you with all the information that would be necessary for understanding the Yoast SEO and the Yoast SEO breadcrumbs as well. So, let’s start:
What Is Yoast SEO?Angela Patteys on MOZ has actually discussed Yoast SEO to be one of the important plugins that the website owners need to have on their website. It helps in making the content of the website optimized for both the search engines and the users. You can get to know the readability analysis and the evaluation of the keyword use in your content. Isn’t it great? You don’t have to spend time on other software to get your content right for everyone. Now, you can just manage it before posting it.
What Are Yoast SEO Breadcrumbs?If simple Yoast SEO serves the main purpose, then what is the need of Yoast SEO breadcrumbs? Well, this is something totally different. It is definitely the part of SEO but the purpose of including it in your website is not to optimize the content rather it is used for making the process of navigation easier. According to Yoast, the addition of breadcrumbs to your website allows your readers to navigate your website in an easier way.
Moreover, it is also helpful for the search engines to get the complete structure of the website. The search engines rely on the data structure for ranking the website for certain keywords, so by using the Yoast SEO breadcrumbs, your website can have an automatic structure available for both the users and the search engines.
What Can You Expect From The Yoast SEO Breadcrumbs?I am sure you would be eager to know how you can change your website visually.so, for that, you must expect a connection between different pages of your website. You can find the next article or the previous one from the same page that you currently are on. You would have observed, the “previous article” and “next article” links on the websites, they are actually the result of the breadcrumbs.
You can incorporate such things by using Yoast SEO breadcrumbs. All these expectations are clearly highlighted in the article written on Yoast SEO breadcrumbs.
How To Install This Plugin For Word Press?If you are really impressed by the features offered by Yoast SEO breadcrumbs, then let us explain how you can do that. Firstly, like another plugin, you’ll have to download it. One the plugin is downloaded, you’ll have to unzip the files, and enable the plugin.
You can choose your own settings for this plugin by clicking on the “settings” tab. Once done, you’ll have to add the code of this plugin to your website theme and yes, you are done with it. This YouTube video on how to enable Yoast SEO breadcrumbs can be helpful if you need further guidance about the process:
Advantages Of Using Yoast SEO Breadcrumb PluginAlthough, we have discussed the two important domains of benefits that can be expected out of this plugin for the websites. These include the creation of ease for the users and the creation of ease for the search engines. An in depth discussion on the specific advantages of both the domains have been listed below:
Search Engines Base Their Search On ItAccording to Audience Bloom, the search engines use the breadcrumbs for creating the structure of the website for their use. So, if you were using this plugin, it would be fairly easy for the search engine spiders to pick up the data and use it. Sometimes, the search queries post are also addressed by getting information of the breadcrumbs of the particular website, so this can actually help in getting a good ranking for your page. So, you must not ignore this plugin for your website.
Enhance The User ExperienceJust imagine, if you are on a website looking for something specific but you can’t find it because the only thing that you can see is the page that you have opened. You’ll have to go back to the main page by hitting the back button of your browser. How long do you expect to stay on that website? Probably not a second after you have realized that it is not friendly enough to help you find the important information.
That is the importance of breadcrumbs for the users. You’ll definitely want your visitors to stay longer and find the relevant information. Only then, you can expect a better ranking for your page. InfoPhilic discusses this aspect of importance of SEO breadcrumbs in great detail.