IntroductionSocial media today has become an integral part of our day to day lives. There is an active following every month on Twitter, Facebook and Instagram. What’s more is that chances are quite high that the first thing that you do when you first wake up in the morning is look at your social media feed. In truth, our dependence on social media in our day to day lives cannot be ignored. With this in mind, businesses have also changed in the way they operate. Many businesses have gone out of their way to incorporate social media accounts into their dealings. This has led to more and more business and led them to stand out from their competitors. There is a lot of good and also some bad when it comes to social media rise in the recent past. One thing that is for sure though is that social media is here to stay.
Having a website is a good idea especially when you want to build on your reputation as a business. Though this is the case, there is still a lot that you need to do so as to make sure that you are visible to your target market. The one way of doing so organically without having to pay for ads directing traffic to your site is through Search Engine Optimization (SEO). Search Engine Optimization is a set of procedures that are aimed at bringing about more traffic to your site and also give it a higher ranking on the Search Engine results page.
In our ever dynamic world, there is now need for you and your business to incorporate both SEO and Social Media so as to build on your brand, reputation and eventually sales. In this article we will take a look at social media in SEO and how you can use it to grow your business and online presence.
How Social Media Can Influence SEOAs explored above, there is a need for you and your business to incorporate social media in your online website activities. This goes a long way in ensuring that you boost the traffic to your website. A strong social signal for your website means a better and more effective SEO impact. There are a number of ways in which social media galvanizes your SEO efforts.
Top on the list is that social media helps you and your brand build on your authority in the niche that you are involved in. When it comes to ranking SEO efforts are all out to make sure that you are not only publishing content that is of good quality, but also that it is of relevance to your target market. One way in which one gets their site ranking high thanks to SEO efforts is through backlinks. The more backlinks you get and the higher their quality, the higher the chances of you ranking higher on the Search engine results page.
Social media today has revolutionized how one can get backlinks. Social media today, is arguably the number one distribution engine as most of the content is shared through social media. With this in mind, as a business you should go out of your way to build a following of engaged users as this is the sure way that your content will be spread widely and in the end will bring you valuable backlinks that will then boost your ranking and improve your authority. Backlinks are crucial for ranking of your site and with search engines taking into account the quality of backlinks that you have, then you shall be able to see your SEO efforts being highly rewarded.
Yet another way in which social media influences SEO is that you are able to build a strong following. The first part of the equation is definitely having a good product. Other than having the product, you need to make sure that you get word out on your product. This can only be achieved by getting the information out to your target audience. If your audience doesn’t have any idea of the product that you are offering, then it is not worth having the product in the first place. With today’s highly competitive business environment, it is important that you get your products and services known to your target market. The best way to go about this is through social media. Through your business social media platforms, you not only share content to your users, but you are able to connect with users who are not only interested in your products but are also ready to do business with you.
When it comes to connecting with your audience, there is no better way of doing it than through social media. When it comes to SEO, Google and other search engines want to serve the user with the most relevant information to them. By having the content that users are looking for, the higher the chances of you ranking higher and more business will follow you. Through social media channels you have the power as a business to gain insights into what your target audience need and want. This way you will stay ahead of your competition by creating and providing content that caters to the needs of your users.
ConclusionThere are many advantages of having social media accounts and making the most out of them to bring you the results that you are looking for. As we have seen, there is more to building an online presence other than just building a website and moving on, leaving the site to work on its own. If you are to get better results and even a higher ranking on google, then incorporating Search engine optimization is key.
Though this is the case, we cannot ignore social media and its role in the success of our business. From helping on giving you quality backlinks, giving you a good idea of what potential users want to see and even giving you the authority you need in your particular field of choice, the benefits are tremendous. Take a look at this video to help you stand out in the business: