The Way That Doesn’t WorkOne way of looking at social media marketing is the business marketing approach. This is a common approach, mainly because of the reason that it can be easily understood by the business owners, who are old school. This social media marketing approach means that social media marketing content is developed and spread around, so that customers get to know about a business. There are different ways that old school business owners think that they can promote their business. These methods include print marketing, like giving ads in newspapers and brochures, billboards or a magazine advertisement. The thing that is wrong with this approach, is that it doesn’t adapt to change. Advertising methods have changed and old school owners need to change as well, so that they can make their business more successful.
The notion that if businesses don’t adapt to change and adopt new methods of marketing, then they would lose business makes sense if we look at the facts. Prospective clients are on social media networking websites; such websites include Facebook, Instagram and Twitter. If businesses want to make sure that their prospective customers know about them, then they need to distribute their marketing content on these websites. It is similar to what they do when they try to place advertisements in newspapers; in fact, it is much easier.
However, there are times when business owners do everything, but it doesn’t work. They place their ads on social networking websites and increase their social media marketing efforts. Despite that, they face problems due to which their business doesn’t get noticed by potential customers.
The Way That WorksThe second approach that works would so, through the understanding that a business gain when they are using social media. The main thing that business owners need to remember is that when prospective customers are on social media, they are not there to buy products or services, or look for solutions. Social media is mainly used by people for the purpose of socializing, connecting with friends and family, sharing pictures and videos and keeping in touch with people who live far away.
People also use social media because they want to be kept informed about all the happenings around the world. They want to know about current events, political scenario and they want to be entertained as well. For example, the news feed on Facebook, is an attraction for people because of the funny and entertaining posts that other people share. Similarly, Twitter’s timeline and Snapchat stories have the same entertainment value for people.
Every social media has their own language; this means that the way people post or interact on Facebook, it is done differently on Twitter. In this approach, a business can’t just spread their ads on social media, they need to tailor make each ad, according to the platform they are using. For example, users can only use 280 characters when they send a tweet on Twitter, while on Facebook, a post can be fairly long. Similarly, on Twitter, four pictures can be shared, but on Facebook, users can share more than four pictures. Thus, the marketing content that a business spreads, will be different in the case of each platform. A brand would want to spread a message that the customers would respond to. Sometimes, businesses don’t want their ad content to be just limited to a post. They want to really explain their product or service to the marketer, and in such a case, YouTube is the best option. The marketer can upload a video explaining the different features of a product or service, and they can also collect feedback through the comments under the video.
A business should seek the services of a competent marketing agency, as they can work on the social media marketing platform for the company. Social media marketing is an important tool for the progress of a company and should be used effectively, as a different language is spoken on each social platform. A competent marketing agency can help translate the promotional material created by a company, to various social media platforms. They can change the content or tailor it according to the audience that is found on social media platforms.
When a business seeks services of a competent marketing agency, or they create competent marketing content, then they are making sure that the data they have created, can be shared on different platforms. They also make sure that the data is relevant and it has some value for the prospective customers. Such an act increases the sales of the company and also ensures that more people join their customer base.
If you are a new business or you’re an old school owner who wants to change the way he advertises his business, you can go with the first approach, even though it won’t have the same benefits as the second one. If you adopt the first approach, then you need to hire someone who is already using social media and is an expert in it. The younger generation knows how to use social media and the things that need to be avoided while a business promotes itself on a social media platform. They can also use the kind of language that other user can relate to and they can also capture the attention of potential customers. Thus, native speakers of social media websites should be used to promote and translate the content of businesses, as it will be more profitable.
Prospective clients are on every platform and if their language is spoken, then they would show interest in the products and services of a business. In this way, a business can gain opportunities as well, and get ideas for new products and services that customers are interested in. If businesses don’t use social media, then they would be resisting change and that won’t be good for business.
Thus, the first approach doesn’t work for social media marketing and the second approach does.