IntroductionSearch Engine Optimization also known as SEO is gradually taking the lead when it comes to the world of digital marketing. SEO is more like what we would refer to as a way to make more money online through generating traffic to your website, could be business or personal. SEO is gradually becoming the in-thing in the society today as everyone wants his or her business website to be the most popular. More especially in India, SEO seems to be the order of the day. As everyone in India who owns or manages a website is looking for ways to enhance their SEO capabilities.
Functions Of SEOSEO isn’t as easy as it sounds, it requires some core attributes for it to successfully achieve its purpose. The functions of SEO when it comes to improving digital marketing skills and a business website generally is much but however there are some core functions of SEO that an SEO analyst or SEO person cannot work without. Here are the list of the core functions of SEO to a business
a) Keyword ResearchAs an SEO person, you should be able to understand that keywords are like the backbone of SEO. Without keywords, SEO wouldn’t work. As time goes on, a lot of thing change and people’s preferences change. So to keep up with the good ranks on search engines, social Medias and so on, keyword research is the way. You definitely need to research more on keywords, if possible weekly basis to know what the new trend and what would boost your website up to the standard you want. To get best results in keyword research use tools such as Google keyword planner to help you gather some relevant and new keywords, also to help you get the latest trends as to what people want the most of words that people tend to use for a particular product. For example, if you run a wedding wears and accessory company, you should be very active not just only on the internet but also on social media platforms as well to know the right keywords to use for upgrade of your wedding wears and accessory business website.
b) Study On Page OptimizationThis is the process of being assured that Google understands what your contents is all about and involves using these contents in strategic places in your website in such a way that it makes a lot of sense to both your readers and Google as well. One way to earn what you really desire in SEO is knowing the strategic paces to out reasonable contents that would benefit your business. Places like title tags, URL, for examples www. your site. com/ keywords, header tags i.e. H1, H2 etc. The good thing with Google these days is that you do not necessarily have to use keywords that are precise as Google goes through the entire document and picks up a suitable keyword from your content. This actually means that you do not have to focus too much on getting the exact keyword that would match your content as Google has reduced that stress of going all the way to get the perfect keyword.
c) Technical OptimizationThe purpose of technical SEO is generally to make sure that everything behind the scene is ready and set up for optimization or optimal rankings. The main reason for optimizing your website is to make sure Google gets the access to crawl into your website and index every content on your website. Your site speed is very important when it comes to optimization that is why you need to check your site regularly for site speed as optimization and site speed works hand in hand. Ranking top on search engine depends on the site speed of your website, imagine if a visitor was looking for a particular thing in which your website has answers, the ability for your website to rank top depends on how fast your website comes up. So if your website is running low on speed, it might not be easy to get to the top ranks.
d) Promoting Your Contents On Social Media PlatformsApart from all other core functions of getting your website ranked on search engines. You have the responsibility of social media marketing that is advertising your website and what you do or the kind of services and products you offer on social media platforms such as instagram, Facebook, snapchat, pinterest, pexels, LinkedIn and others. Social media is one platform that things get easily noticed, so if you want to get more visitors to your page, try going for contents promoting via social media platforms.
Relevance Of SEO In IndiaIts ok to think about what the relevance of SEO is to India generally, sometimes the relevance doesn’t necessarily lie only in getting website pages to rank on the top most lists of popular search engines, and it’s more about relationships, networking and link building. What SEO generally does that most people do not see is that it connects people and companies together, people get to see things that they want, connect with some certain persons that they want to connect to.
In India, it’s become more these days that people are likely to go for SEO for their websites as it in turns crates some sort of linking between customers and business owners and service providers. Without SEO, it may not really be as open to get things done faster, to meet with person you are supposed to meet. In as much as many people do not understand that SEO is much more than optimizing website pages, ranking and other things, SEO has brought much more. It gives people the opportunity to connect and work more effectively without getting to stress so much.
Building A Career In SEO In IndiaBuilding a career in SEO in India can be really amazing especially if you put your mind to it and with the growing quest for SEO experts and agents in India. To build a career in SEO in India there are some certain things that should be put in place, these things include
– The Great Demand For More SEO Experts In India Due To The Fast Rising Technology In India
– Being Technical Savvy As SEO Requires Someone Who Is Also A Technical Aspect
– Being Focused And Determined
– Faith And Perseverance
– External And Internal Link Building