Features Of Yoast SEOWhen you install the basic version of Yoast SEO, that doesn’t really cost you anything, you get to benefit from different things. You can enter the keyword that you have chosen for your targeted audience, and the plugin runs a check on the content you have written, to see whether the keywords are being used often or not.
When you buy SEO premium, the plugin not only checks for keywords, but also analyzes your text, to check for variations involving the keywords.
OptimizeIf you have the free version, then you can only enter one keyword or keyphrase. This means that you have to choose what you want to optimize. Whereas, in Yoast premium, you can add multiple related keywords; for example, if you are optimizing for paper, then you can optimize for pen as well. According to yoast.com, this will give you the opportunity to reach a wider audience.
Regardless of the version that you get, the plugin will surely help you boost your ranking and the search results as well.
Internal LinkingYoast plugin helps you with internal linking, which is an important part of not only SEO, but your website structure as well. When you add links manually, it can be a slow process, and can take up a lot of your time as well. When you get the internal linking feature from the plugin, then you don’t have to go through this hassle.
This feature of the Yoast plugin, runs an analysis on your text, and then makes suggestions about which links to post; these links are relevant to your text. This is a feature that most companies are happy about.
PreviewThe snippet editor in the plugin, will give you the chance to view your page, through the eyes of a user. When your page appears in search engine results, how will it look like? Further, what will it look like on your mobile phone? Is it appealing enough to make a person click on it? Once they reach it, will they feel attracted and stay on the page, or leave right away? These questions will help you understand if you have to make any changes or not.
Social MediaWhen you share your page on social media networking websites like Facebook and Twitter, what would it look like? According to wpexplorer.com, this is something that most people want to know, because social media can generate a lot of traffic for a website.
If you don’t want to look for a preview for every post, then all you have to do is create a template using the plugin and you it will be applied to all pages, decreasing your hassle.
ReadabilityAccording to moz.com, Yoast checks the readability of your content. Nowadays, if you look at your reading habits, you will realize that you scan headings and text now, and don’t actually read. Thus, you usually go for content that has short paragraphs, headings and subheadings, to tell you what you should expect from a paragraph.
Yoast plugin will tell you what to do, and that too through scientific research, like the famous Flesch Reading Ease score; according to readable.com, this type of score tells whether the content is at a basic level, whether average readers can read it and whether people have to be skilled reads, to be able to make sense of it.
Full ControlAccording to hookr.io, you will have full control over your posts. The posts you publish may be listed under different categories, but with this plugin, you can set up a primary category for your post. The single pages that are on the WordPress website, you can decide the taxonomy for them as well.
Duplication Of Content If you repeat the same content on every webpage, then Google will get confused and this would not work in your favor. This plugin can easily solve this issue, as it will indicate the URLs that are the original ones. The plugin makes sure that the search engines find the right content under your URL, the one you have the intention of them, founding out.
WordPress EditorAccording to hreceptional.com, if you have adopted the Gutenberg editor in WordPress, then this Yoast plugin will guide you on how you can optimize your posts. However, if you feel more comfortable with the classic editor, then the plugin will help and assist you on how you can make your posts better. It doesn’t matter how you write in the posts and pages of WordPress, Yoast will be there to assist you in any way.
Technical ThingsMany of us don’t understand the technical terms that come with SEO writing or even plugin. Moreover, sometimes SEO experts don’t understand how search engine bots can just crawl the web, look at the webpages and then index them. Yoast plugin makes it easier to understand such things, as it makes it easy for crawlers to find your website, and find every content on your website.
If you want the plugin to take care of the technical stuff, then it has got you covered! The plugin can edit files like robots.txt, clean up your website’s URLs and then develop a sitemap for your website.
InsightYoast plugin has real insights into your content, and will list down the five words or five combinations that appear frequently on your page and content. This way, you will get to know if the topics and the keywords in them, are the ones that you actually want to be ranked.
There are so many methods through which you can SEO your content, and if you want to learn more about SEO Yoast and how it works, then you can watch this video: