Code Condo says in designing your site, you must always put yourself in a potential visitor’s shoes. One of the first things you probably notice about a site is the arrangement of the content. Having a clear bearing of the situation will help you get to what you want quickly. Check out billlentis.com/what-is-seo-for-pages-and-posts.
It helps to have a centralized place where people can get information about related content as quickly as possible. This is where tag pages come in.
So what exactly are these pages? In this article, we shall explore what they are and tips for optimizing them for great effect. In the meantime, the following video aptly captures what tags and categories are in WordPress and how you can add them on your pages:
Tag Pages ExploredA tag page is created every time you add a tag to the tags section in each post you have on your site. In WordPress, a page is created every time you add a tag to a post.
In essence, a tag pages are important because they allow users to collate posts. This make it easy for visitors to get information on related topics quicker, thus aiding in quick navigation.
SEO Tips For Tag PagesIn order to avoid a clumsy look in search engines results where tag pages appear instead of main pages, you need to employ a few things. This section highlights critical practices that will help you optimize tag pages for enhanced results.
Use ‘noindex’ And ‘nofollow’ TagsEvery time a search engine indexes pages on a website, more often than not the indexed pages will appear on search engines. So as to avoid creating a terrible first impression when visitors see your website for the first time on search engines, you need to add, ‘noindex’ and ‘nofollow’ tags, according to Shivarweb and Neil Patel.
These tags will ensure that the crawlers overlook those sites so that they do not appear in the search engine results pages. Avoiding looking spammy to search engines.
Exclude Them From XML SitemapWhen crawlers pour over your XML sitemap, they will index all the pages contained in the XML sitemap. This will ensure that they are not indexed avoiding your site from looking spammy. Yoast provides tips on how to go about it.
Label And Name Those TagsAfter you have done your keyword research and have found the popular keywords, you can use those popular and profitable keywords in your tags.
Those tag pages will be very useful during ranking. The same applies to a category pages.
Therefore, optimizing keywords to achieve the relevance required and giving that air of authority. The latter in particular is important as far as search engines because you rank higher and attract more traffic if you have ‘authority’.
Do Not Have Too Many Tags In Your PagesThere is this misconceived notion that one can never have too many tags on a page. However, this is not the case because search engines, Google in particular, will index them and your site will come across as a terrible one.
Only use tags only in special instances and only a maximum of 10 according to Syed as quoted in PublishPress.
Let your tags grow organically and over time so that you can avoid overwhelming your visitors.
Also, you must avoid using synonyms for tags and other variations. They will
Distinguishing Categories From Tag PagesSo what makes tags different from category pages? This section explores their stark differences for the avoidance of all doubt going forward
Distinction As Per TopicsCategories cover a range of broad topics on a particular site. If you have a particular theme you are covering in a blogpost, you can go further exploring different aspects of the same them in different posts. These different topics will appear as subcategories in the categories. On the other hand, tags, offer connection to a wide range of topics.
ArrangementTags are non-hierarchical, that is they have no particular arrangement and looser than categories. Categories, on the contrary, are hierarchical and you can dissect categories further if you so wish.
If you want to find a particular post, you just mosey on into the category you would think it would. As you design your site, you must keep that in mind as well. When you come up with tags, you are offering visitors to visit other areas directly without having to move to the categories tab on the website, according to Tom Ewer.
PostsA post can be put in a solitary category. However, it might have multiple tags that connect it to other topics within the site.
NB: Tags need to be looked at careful and not be applied haphazardly lest they yield low value content that will in turn limit your ranking in search engines. Which is contrary to your SEO goals.
Categories have a tendency to create redundant content. This means that if you are covering particular topics in depth, there is a likelihood that any similarities in that category will be lumped up in the different categories. This makes for a very confusing and frustrating customer experience.
ConclusionIn conclusion, it is imperative to have the visitor in mind when coming up with a structure for your site. Tag pages and category pages are a great way of making it easier for them to get the information they want. Plus, it gives your website that air of professionalism, just like the one seen in magazines.
Overall, you must strive to organize your content in such a way that there is seamless transition from one page to another. Tags help you to do that. Therefore, implement the aforementioned tips so that you can enjoy the true value that tags bring when they are truly done well.