IntroductionIf you have heard of the term SEO link juice then you are familiar with the first part of the term. Search Engine Optimization involves a number of strategies that are aimed at driving more traffic to a particular site. This is achieved organically rather than going for paid ads. This means that when someone searches for a term in the niche that your business is working in, they will get to see you on the search engine results page. It is the dream and desire of every business to have their websites displayed at the very first page or even at the very top.
There are many advantages that go with having your site top of the search engine results page. The most important advantage is that you gain credibility from potential clients, by just being number one. Another advantage of having your site at the very top of the search engine results page is that it is more likely that you will attract quality traffic. Quality traffic means that you will be able to get a higher click through rate and what’s more; higher conversions will be available for you and your business.
Yet another advantage of going top is that you get to be an authority in the niche of your choosing. It is difficult to be considered an authority on a topic or niche by the search engines. Through Search Engine optimization efforts however, it is possible to be an authority in the field that your business is in.
Clearly, there are a lot of benefits that go with ranking number one on search engine results page. With that being said, it is important to remember that it takes a lot of patience and dedication for this to be a reality. In this article we will be looking at one important aspect of SEO that is referred to as SEO link juice. This has to do with one of the above advantages mentioned. To be precise it has to do with establishing yourself as an authority in a particular field through link building strategies.
What Is SEO Link Juice And How It WorksIn the world of SEO, link juice is more of a term that refers to the value that is passed on from ne website or page to another. This is usually achieved through hyperlinks. These hyperlinks are seen as votes giving a vote of confidence to the site that it is directing to. This therefore means that the site whose hyperlinks are on a number of sites gets to soar in popularity and also ranks higher on the Search engine results page.
This is perhaps the best way of getting to the top of the Search Engine Results page. There are a number of ways in which you can get links from other websites. This can either be through direct or indirect efforts. Direct efforts are those strategies which are within your grasp as a website owner and business. These include sharing documents, social media marketing, guest posting on a variety of websites within your niche and publishing press releases. These are just but some of the strategies that you can employ in your direct efforts of link building.
Indirect efforts for link building on the other hand involves working on your content giving it the excitement that is required for it to be circulated widely around the web. Whoever coined the phrase; “Content is king” Was very right especially in this regard. The articles and content that you churn out as a website and a business should be of a high quality and should impart value on your audience. With quality content, you can be sure that you will be on the right track in as far as getting your pages shared naturally through the web. With search engines constantly monitoring the web for activity, you can be sure that when your content is circulated widely, you will be sure to have a high link juice.
Therefore, link juice is the value that is passed from one site to another and this can vary from one site to another. Just like no two people are the same in terms of a particular skill set, the same applies for the link juice that you receive from various websites. A website that is already doing well will have a higher link juice when it links to your website as compared to a fairly new website that doesn’t have as much content.
The more links that you have to your site, the higher the SEO link juice your site will receive. This in turn translates to a higher ranking no the search engine results page. It is clear that link juice is important to ranking and therefore it is crucial to optimize your website’s link juice. This can be achieved by maximizing on the link juice that you already have through internal linking and then going a step further to acquire more link juice.
Internal linking involves optimizing on the internal links that you have for a particular page and then distributing this juice to other pages on your website. This way you get to improve on the ranking of these other pages on your website. The other part of optimizing on your website’s link juice is by getting more backlinks to your site. There are a number of strategies that you can incorporate to your website to get more and more backlinks to your website pages. You can learn more on this video.