Is every marketing source providing you with email marketing conversions as the basic tool for increasing your customer base and making higher profits? You want to capitalize on the email marketing tool as well? But how? Yeah, this is the million-dollar question that would be answered in this article.
You must create email marketing funnel for each of the product or service that you are offering to the customer. It will enable them to take action and you can expect an increase in profit quite easily.
One of the aspects that should be given extreme importance while using email marketing funnel tools is that your email must be highly customized and personalized according to each of your customer or potential customer. Sending a mass marketing message will not help you in converting the potential customers to the original customers. You can address your customer with their name and revolve the content around their interests and hobbies evident from the search history on your website. A friendly message with high customization will keep them connected to your emails and you can expect them to read the complete email, which is necessary before you can expect them to buy your product or service.
Additionally, you must take care about the goals that you wish to achieve by employing the email marketing funnel tools. You cannot be vague about your action or trigger action without specific objectives in mind as it can be extremely fatal.
With these basic instructions, we are sure that you have understood the importance of a clear marketing goal, so now let us proceed with some of the specific tools that you can use for attracting customers and urging them to purchase the products.
Carts Are ImportantEven if your potential customer has not actually completed the purchase, you can still consider carts important for the conversion purpose. Once you have realized that your customer is leaving your page without purchase, you should use the items in the cart to generate emails that could trigger them to make the purchases. For example, one of the messages can ask them if they have really forgotten to make their purchase. Another message followed by discount codes or vouchers can be directed at them. This will compel them to reconsider their decision. Even if this does not work, you can schedule one last message stating that would highlight the point that what are they losing if they miss this purchase at this point in time. Such a message will help you in capitalizing your customer’s fear and you might win the customer this way.
Get To Know Your CustomerIn every business, knowing the customer and target market is the key. You should not limit yourself to the superficial knowledge about your customer rather you should put all of your efforts into getting as much information about your customer as you can. This information must be used for the creation of specific personas about your customers and that would ultimately help in creating a customized message that would actually attract the attention of your customer.
You should frame up some important questions that can help you in getting to the right content for your customers. For example, what would compel the buyers to subscribe to the marketing email, why should it be important to them and what benefits would it bring to the buyers. Providing answers to these questions can help you in creating the content that can appeal the potential buyers and they can actually go for subscription and later purchase your product or services.
Providing Benefits For Customer Loyalty Are ImportantYou might feel that if your customers are already buying from you, why is it important for you to provide them benefits, every now and then. But believe us, it is highly important as it can actually generate prospects for more sales. You can initiate the loyalty program emails after your customer makes the third purchase. In this email, you should explain how does this customer loyalty program works, what to do next and what should they expect when they would be eligible for the loyalty benefit. Such an explanation will compel to purchase more and can even trigger purchases right there.
You can even expect the generation of positive word of mouth as a result of these loyalty programs. You can even base your loyalty programs on referring the company in their social circles.
Make Sure You Consider Unsubscribe List Before You Start The Next CampaignSpamming the folders of your audience with the emails that they do not like is not a good idea for the business, as this will ruin the credibility and reputation of your business. Additionally, not getting a response from most of your potential customers will be a disappointment too. It will also have an impact on the conversion rate, so if any of your subscribers are willfully refusing to have your promotional emails. You should respect their privacy. There are high chances that you have chosen the person who is not even a potential customer for your product, so having a look to the unsubscribed list and updating it regularly is one of the essential that you must consider for getting most of the benefits from the email marketing funnel.
Overall, the field of digital marketing is progressing because of excessive conversion of business and audiences from the traditional communication channels to the online channels. Use of tools like Facebook, Twitter, LinkedIn, YouTube etc. has become quite common. Email marketing is one such technique that is gaining importance in the business. Most of the business who have converted their marketing from traditional to the latest tools are already using it. In order to get the best results from email marketing or the digital media channels, you must ensure that you consider the aspect of conversion of customers after setting a clear marketing objective for your business.