What Is SEO In Website Design

What Is SEO In Website Design - BillLentis.com
Introduction Search engine optimization is an absolute must for any business that is operating online today. With this in mind it is important to remember that without SEO you will not be able to generate organic traffic leaving your site ranking lower that what you would want to have. Ranking on search engines is very important as this to a big extent determines whether your target market will be able to find you easily or not. Research shows that most of the search traffic goes to results that are displayed on the first page of the search engine results. This therefore means that for you to be able to generate the traffic that you need for your online campaign to your website, a lot has to be done to get you to page one of the Search Engine results page.

Having a website is one thing, while having an SEO friendly website is another thing all together. With this in mind it is important to take some time to consider whether your website is SEO friendly or not. By establishing this, you will know the best course of action that you need to take. It is very common to find businesses not thinking about Search Engine Optimization until they have already build the website. In as much as it is critical to have a website, it is far more important to have a website put up with Search engine optimization marketing efforts at the core of the design process.

The SEO Website

Is there such a thing like an SEO website? Yes, the website which is optimized for lead generation and search marketing is the SEO optimized website. Does your website meet this profile? If you are not sure, then you need to keep on reading this article to establish whether the website that you have is engineered to propel you to the top in as far as the Search Engine results pages are concerned.

What does it mean to have an SEO friendly website? An SEO friendly website is that website that allows the search engine to read and explore pages through it easily. Therefore, the website needs to be made in such a way that it can easily be indexed by search engines. The better the website is, the higher the chances of it being ranked higher on the search engine results pages.

There are a number of fundamentals that determine whether a website is well optimized for SEO and top on the list is the domain that you choose. The domain that you finally settle on should be relevant to your business and the nature of the business that you run. It therefore goes without say that all the variations to your domain and subdomains should all redirect back to your main domain. Having keywords in your domain may not necessarily help you and your business in the long run.

The next qualifier of an SEO website has to do with speed. A slow site is bad for you and your business. This not only discourages potential clients from visiting your site, but it also ensures that you do not have a high click through rate, which is crucial for the success of your business. You do not want bad reviews on your website, as this may act as a deterrent to potential clients.

Navigation through your website is another consideration that determines whether your website is SEO friendly or not. In this regard, the SEO friendly website is that which has a sitemap that makes navigation easy. This is especially crucial for search engine crawlers to be able to quickly and effectively go through your website.

These may seem easy, but it is pretty shocking to see that many websites do not have these taken into consideration. There are many benefits that go with having an SEO friendly site. Take time today and evaluate your site. This way you will be able to determine whether you need to reengineer your website for far better results on your website.

Benefits Of An SEO Friendly Website

By simply having an SEO friendly site, you are able to attract valuable traffic. Valuable traffic to your business and website are those that are likely to make a purchase or take up the call to action prescribed on your website.

Another advantage of an SEO friendly website is that users and potential customers will stay on your site for longer than if it were not. A proper SEO design is that which gently guides visitors through features and content on your website without many distractions. As a user it is important that you are able to easily find what you are looking for. The SEO friendly website is able to give you this as a user. What this then in turn does is that it cuts the buying cycle length. Consequently, this helps improve the number of leads and sales.

With an SEO friendly website, you are confident of a site that is engineered to bring you and your business more conversions. Other than driving customers to your website, you can be confident of closing the deal at a much higher rate than with a website that is not optimized for conversions. This kind of site will guide visitors through your site leading them to the desired course of action such as scheduling an appointment or making that call.

When it comes to attention, the SEO friendly site is sure to get you a good reputation in your field of interest. It goes without say that if you experience a bad website, you are more likely than not likely to warn a friend about the experience. This will mean little traffic for the website in question. Reviews are also crucial to the success of your website and the better the reviews you have on your website, the higher the chances of better business.


There is clearly a lot that is to be enjoyed by having an SEO friendly Website, take time and make sure that your website is SEO friendly to enjoy all these and more. Take a look at this video and get to learn more: