You have opened an online shop, and you want people to know about it. How do you go about it? SEO is the answer to it! It will bring you traffic and traffic is what an ecommerce business owner really needs.
Ecommerce And SEOAccording to shopify.com, search engine optimization is a process through which you can generate organic traffic from websites like Google, Bing and Yahoo. When you search for something on Google, and it gives you results, the top results are usually there because they implement SEO as part of their digital marketing efforts. Making sure that your website comes on the first page, is important, because most people, I, for example, don’t reach the second page and just choose a website from the first page. Check out – billlentis.com/what-is-seo-description-wordpress.
In order to make sure that your ecommerce website is visible, and gets traffic, some of the things that you need to follow are described in detail in this article.
Keyword ResearchThe first thing that you need to identify, is the keyword that your existing clients and targeted audience use to look for products and services, that you offer. According to ahrefs.com, if you are able to find the appropriate keywords, then you will be able to get more visitors, because your website will become visible and more people would be able to reach it.
You should go for commercial keywords, because they are more appropriate for ecommerce websites, like ‘raincoats for dogs’ are commercial keywords. These are the keywords that people mostly use when they are searching for raincoats for their dogs. They won’t write long phrases like ‘where can I find raincoat that my dog can wear’. A keyword research will tell you exactly about the keywords you should be using.
Research Some MoreWhen you are researching about keywords, you should include search engines in your research as well. For example, try writing a keyword in Google’s or Amazon’s search engine bar, and then see what comes under the relevant queries that Google suggests. According to backlinko.com, you should make a list of these queries, because that is what the search engines show to the users as well. If they show them to the user, the user immediately chooses an option and that is something that can work in your favor, if you research about it more.
The reason why I have included Amazon in my suggestion here is because Amazon sells all kinds of items. For example, if you are an online book store, and you want to sell books, then you can always refer to Amazon, to see the phrases that people use when they are looking for books, like genres. Further, if you want to make different categories on your ecommerce website, to promote your SEO content, then you can always refer to Amazon, because it gives a category along with every one of its search.
If you want more information about this, then according to bigcommerce.com, you can always go to a competitor’s website and see how they have used keywords within their website. Look at the titles they have given to their products and then see how they have written meta descriptions, as they will give you a general idea about what you are supposed to do. If you want to find keywords opportunities, then you can always go to ahrefs.com and use the tool that they provide.
Site ArchitectureYou want people to come to your website and stay long enough to buy products? Then make sure that your site structure is good. In order to know what a good site structure for an ecommerce website looks like, you should take a look at successful companies and how they have maintained and developed their website.
According to neilpatel.com, you should look for the following things in a site structure:
• Popular products are placed under a specific category
• Related products are placed under a particular category
• Top rated products are separated in another category
• Recently viewed products have a separate page
This makes the website structure more unique and easy to browse for users, and things like top products or recently viewed products attract them.
Error FixingWhen you have taken the necessary steps to align your website with SEO standards, then you need to make sure that you don’t end your efforts right away. You need to see if the SEO efforts you have implemented are actually doing something or not. If you have high traffic and a low conversion rate, there could be a number of reasons for that.
Firstly, it could be because your website is giving errors to the users, and they are not able to explore particular categories, which is why you should test your website for bugs and errors, every now and then and pay attention to the complains that are forwarded by users. For this, you can use Screaming Frog and it will help you find errors like 404 page error or duplicate content pages.
Another reason why users don’t spend much time on your website could be because it loads pretty slow. When you have an ecommerce website, you have lots of images on the website as well, because you want to give your customers a visual presentation of what they are buying and this can slow down the website. Thus, keep the SEO guidelines in mind and make sure that the images are compressed.
Other FeaturesYou have to make your website look appealing and for an ecommerce website to come on the top of search engine results, it should have proper content. It should have good headings, subheadings, proper paragraphs, meta description, image file name and URLs, so that the user doesn’t get confused. This will also give your ecommerce website a proper look.
SEO in ecommerce is all about making your website visible to the user and you can judge its performance, by the profit that you make. To learn more about this topic, please watch this informative and interesting video: