What Is Google Ad Words?

What Is Google Ad Words? - BillLentis.com


This is the question that most of you would have in your mind when starting exploring the digital marketing techniques. So, this is why in this article we have decided to consider this important topic so that you can have a detailed knowledge about it. We’ll start by explaining what is Google Adwords, how it is important and how it would actually lead to your benefit in the long run.

Google Adwords

Google Adwords is specially created software that is important for managing the advertisements on the Google. Through, it you can manage the Pay per click advertisement, which can make your business recognized in your target audience. According to Jacob Baadsgaard, Google Adwords is one of the best techniques that is available for the markets to get to the desired audience by spending the minim budget.

Types Of Advertisement

There are a multiple type of advertisements that are supported by Google. These include search Ads, Display Ads, Video Ads and Application Ads. All these Ads are efficiently controlled by Google Adwords. If you need to have more detail about these Ads, you can visit the official page of Google Adwords.

Search The Keywords

The first important thing to use Google Adwords in the most appropriate manner is to find the appropriate keywords that would be able to give you the maximum results. If you choose to go for the highly used or generic keyword, you’ll have to pay more to the Google. However, if you don’t want to pay more, then it is important that you can choose a lesser competitive keyword and rank it efficiently for your campaign. Neil Patel explains this phenomenon is quite detail.

Bid For The Keywords

In order to use this platform. You need to bid for the specific keywords. Once you have identified them, it is the time to bid for them. So, you can use them in your campaign. The price of the keyword will be determined by the competition in industry. If you are using keyword, that is lesser in competition, then there would be less players bidding for their and you can get a better deal. You can know the information about bidding process through Wikipedia quite easily.

Run A Campaign

You can design a specific campaign for achieving the particular objectives. Google provides you the opportunity to write your own text and get it published in the space that is provided to you. If you are curious where your ad will show up, then you must visit the homepage of Google. Type any phrase or word, the top 4 results indicated on the page are the advertisements. Similarly, three of them are available below. All these slots are for the Google Adwords. Depending upon your keywords, you’ll be able to get a place in these slots.

Use Of Keywords In Campaign

The use of keywords in campaign can have a number of forms. Firstly, you can go for the exact match of the keyword in your campaign. Secondly, you might want to go for phrase match. Similarly, a broad match option is also available for your Google Adwords. Even, you can use the negative keyword targeting too. In this case, the phrase using which your ad must not be shown is highlighted. You can know more about the type of keywords supported by Google Adwords in the article written by Vangie Beal.

Ad Rank

Ad Rank in the Google is the rank that you can get for your advertisements. It is determined by a number of factors. Some of the factors that you can control include the quality and relevancy of the landing page with the keywords used in the campaigns, budget set aside for the campaign and the use of the keyword itself. The higher paid keywords, following all these above factors often get the first position. But with the decreasing budget of the campaign, it is more likely to go down with time. E-Consultancy has explained this phenomenon in detail.

Winning Formula

The winning formula in the Google Adword is to phrase the advertisement in the best possible way along with the use of the top keywords. If you have used both of these elements in your campaign, you’ll surely be able to generate the right kind of results.

What’s The Purpose Of These Results?

The purpose of using Google Adwords is simple. You need to generate the traffic to the website. If you’ll use SEO form of marketing, it is going to take fairly long for the generation of results. But if you’ll advertise using the pay per click method, which is supported by Google Adwords, you’ll be able to generate the lead in the fastest possible way. The generation of lead through Google Adwords does not guarantee the success of the business. It just guarantees the traffic to the business website. Even that is highly dependent on the Ad copy that you use for the purpose of results generation.

The entire discussion on Google Adwords can be understood through this video by just spending 5 minutes of yours:


Google Adwords is definitely one of the handy tools that can help you in the generation of results in the fastest possible way. But the success does not come directly even by using this method too. You need to write an efficient ad copy and bid for the best keyword that is available. Only then, you can expect the best results to your website in the form of high traffic.