Social media has opened up so many opportunities for business owners to exploit. Thanks to social media, business have access to market quicker they would have a couple of decades back. If you are a business that is still not in social media, you are in essence depriving yourself of an opportunity to grow and get new customers.
However, getting into social media is not an end in itself. Do not make the mistake of assuming that customers will flock to your page just because it is there. Such a cavalier approach will lead to more ruin and frustration because it will not work. When you are looking to land new clients, you need to have a detailed plan of what to do and when to do it. In other words, you need to employ a clear and well-defined strategy to make the right kinds of moves at the appropriate time with the goals of improving your business be it with more customers or enhanced presence and a good image to the world. This article explores the key tips you should employ in order to create a successful social media campaign.
Strategize WellStrategy sounds very technical and could intimidate you when you think about it after encountering it for the first time as you run your business. Do not be intimidated. Simply put strategy is the overall approach to an event that allows you to meet certain objectives by employing numerous tactics to the achievement of those objectives. When you have an event in your business, like a sale or giveaway, you need to think about how to attract interest from your target audience in a specific amount of time. To this end you need to come up with an overall way of thinking that will guide how the various things will be undertaken. You need to write down the activities that must be completed before, during and after the event has passed. Most people tend to neglect the latter but in order to ensure consistency when a new campaign is launched, you need to reexamine the event to learn what worked and what did not.
The main essence of creating a good strategy is to push your idea to the masses. Great ideas have withered and died due to poor planning and overall execution. Having a clear timeline will ensure that you have a way of staying on track and can be held to account when you are slacking. Never succumb to the thinking that everything will always work itself out. Plan ahead for every small detail and you will not have to endure the stress that comes with a poorly managed campaign.
Even as you plan for the rollout of the campaign, you will still need to ensure that you plan for the content as well. Information that is not well-thought through gets jumbled up and lost in translation when broadcasted to the target audience. That is why you need a detailed plan for how you will articulate your content and deliver it to the masses in a way that strikes a chord with them.
The essence of planning is to ensure that everything runs well like a well-oiled machine. It helps to put every aspect of the plan down in writing so that you can cross off things that you feel have been achieved and note down areas that need improvement as you plan your next campaign.
Take A Hands-On Approach In ConversationsOne of the main points of starting a social media campaign is to create engagement with visitors on your site. Since you are about pushing your product, you must take responsibility for starting and pushing those conversations through. The first step in creating a conversation is getting the people to give views about their experiences with your product or service. Other conversation topics could range from getting their view points on innocuous issues, feedback about the product or service or general comments.
Most people assume that issuing calls to actions will prompt further engagement with your audience that will lead to a conversion. This is not the case considering that at times, prompting people to share good content that they would have found useful rarely has the desired effect. To a certain extent, it feels that you are distancing yourself from engaging with the audience which will make establishing a relationship with them a tall order.
By engaging with your audiences consistently, you come across as approachable, respectful and committed. In the process, you wind up creating loyalty and inspire loyalty in others when they tell them about your product or service.
Use A CountdownNothing quite sets the tone of eager engagement than anticipation of something special. Audiences love their curiosity peaked and countdowns to meaningful events is extremely riveting to them. They will constantly check on updates so that they do not miss out on that something special.
Use Old Content, Only When You Need ToIf you feel like an old campaign that worked previously has something to offer and have hit a brick-wall with this one, then you can use old content though not actually recommended. It should only be used only when it worked phenomenally well before. Using old posts and pictures that did will and have the potential to do well again is welcomed.
Run A Giveaway CompetitionIf you want to attract more people to your page, the prospect of winning something worthwhile will bring them in droves. This could be a great of creating engagement with your site and target audience.
By bringing the all the necessary components mentioned above, you will be on course to running a very good and successful online campaign. As a business owner, you can choose to delegate the jobs to whomever you feel will be a good fit for you, but it is always recommended that you get in on the action so that you can judge for yourself whether or not a campaign is working. If you are unfamiliar with running a good online campaign, there are free resources where you can get a gist of what it is like to run an online campaign. This should get a little basic knowledge to get you started and you can call on the advice of someone more adept at handling the matters than you might be so as to come up with fixes whenever they are required.