Many businesses are increasingly embracing Video marketing as their key marketing strategy. It is used to create awareness of business products and to explain the use of products and services to boost the customer experience further.
For videos to draw the attention of the audience, it has to have a very great script that will tell a story that the audience can resonate with, emotionally connect to their needs.
The factors such as the video quality and visual are beneficial, but the script has to have just the right words to compel the viewers to take a step further step and purchase/ use products/ services.
Outlined are ways that will help you in creating a script that gets you the most traffic and the biggest sales.
Creating An Absorbing ScriptA script, unlike the rest of marketing materials, is written in conversational form. The best to write a video marketing script is in spoken English, and the same way you would converse with a friend should be the approach used in setting the tone of the script.
You can be allowed to have free rein on the script with graphics, and visual elements fitted to it, or you may script for a storyline. Whichever of the two options you will be provided with as a scriptwriter or for those trying to come up with their script content, it is best to with the customer in mind.
Robust scripts are usually based on what the customers want, how your product or service will solve what they want and how it improves their lives. To connect to the audience, you have to present the script that addresses all those questions. It will communicate that you care about your customers.
Pain Vs. PleasureHaving addressed all the customer-oriented issues, coming up with the solutions for their challenges should be a smooth task. You do not have to crack your brain to try and come up with the script, allow the customers’ needs to lead you.
The most effective videos are as simply ones that highlight customer’s needs and demonstrate how the specific product or service will meet that need and improve their lives.
For instance, if you want to highlight the importance of saving time, you can talk about someone lining up in long queues to access banking services. You can make a video of someone waiting to be served, at the same time the car is getting towed for parking issues due to their long wait.
Using The Spoken WordIt is very crucial that when you are developing a script to bear in mind that the words you are jolting down are in spoken English. Therefore, you should write you script ought in spoken English.
Spoken English is different from the written one. It does not adhere to the strict grammatical rules and the formalities involved when it comes to written English.
To ensure that your script sounds natural as opposed to stiff and self-conscious, you can speak as you write it. You can also read it out to get the sound of it and make corrections where it comes out as unnatural.
How Long Should Your Script Be?When was the last time you watched a video lasting more than three minutes advertising a product or service? My guess is, infrequent occasions do you watch such videos to the end.
Recognizing that people have a short attention span, it is best to have your video as quick and precise as possible preferably 90 seconds. You can reduce the script to a sentence which should be communicated within the first that 30 seconds so that the audience can get the message and prevent them from wandering off from the video.
It does not have to be the size of a film to communicate a story; it is only meant to make the viewers salivate about the product or service that the only thing left to do is buying or accessing the service.
Call To ActionOnce you start something on a great momentum, it is important that you maintain that to the end. Do not come out strongly on your script in the beginning and then dwindle at the climax.
You can have a great climax on your script by summing up all the significant points focusing on the benefits; this will ensure that the audience will flesh out and leave no meat on the bone regarding the message you are passing across.
You should always maintain the connection between you and the audience. How you end your script will communicate to the audience whether you are eager and interested in building a relationship or not.
It will be great to have your contacts at the end of the script, to inform your followers how and where they can get in touch with you to get the product/ service. A physical, web or email address will be helpful as well as a functional mobile number.
Do You Want To Create An Award-Winning Video Script?Videos are a sure way to do your marketing; they have to be great enough to work the magic.
The key begins with the customer, discover their needs and then come up with the solutions to their needs. Highlighting the needs of customers will automatically earn you a plus, it develops an instant emotional connection.
Communication is vital; it is essential that your script does not come out as forced, use spoken English to come out as natural as possible.
Audiences are looking for fast solutions so however, you package them in the script, ensure that is short and straightforward enough to catch your viewer’s attention in just 90 seconds.
The ending of a script is just as important as the beginning. End your video script with a call to action to give your audience a clear direction of what to do next. Otherwise, you will leave your audience hanging, and nobody likes to be left hanging.