Objective Of The AgencyThe first thing that Gary wanted Paul to make clear, was the objective of the media agency. In order to start a media agency, the entrepreneur should make it clear for himself what he wants to achieve, when he establishes an agency.
Daly wants to help people make decisions based on clarity, help them with their business and relationships. If an agency is established, then it really helps an entrepreneur in doing business and building a brand. Even if Paul has to work with a dealership, he is still willing to do it.
Being Clear From Day OneGary emphasizes in this video, that if Paul wants to achieve something, then he has to state it clearly from day one; it is like creating a Clarity Con. If Paul wants to arrange an event, then he has to decide on the ticket prices and the duration time people will have for a question and answering session. In simpler terms, this means that the pricing and packaging of a product have to be clear to the client.
In order to set a price for a product, it is important to know about the industry in which one operates. If Paul is starting a social media agency, then he needs to know about the existing media agency industry: – Cereal Entrepreneur
Making The Input And Output ClearWhen communicating with a client, it is important that a media agency makes it clear, the input they would want and the output the client would get. For example, if the media agency is asking for $60,000, then the media agency has to specify what they would be providing the client with. It could be a set number of followers for social media accounts, and a set number for the content that the media agency is going to produce for the client.
When everything is stated clearly, then there is no confusion on both ends, and both parties know about their responsibilities. Moreover, in order to start an agency, Gary suggests $5000 month retainer for brand positioning and strategy: – Medium