Valuable ContentWhen it comes to creating awareness of your brand, you need to stand out from the rest. Other than just having a blog or a website, you need to make sure that the content that you have put up on the blog offers value to potential customers. This works in two ways; you are first able to help your target consumers and secondly you get to improve on the number of people that will follow you on your blog and website.
Valuable content when it comes to real estate is content that will help your target clients solve problems they may be having, or help answer questions that they may have. The first thing that you need to remember is that with the right content, you are more likely than not going to build a better reputation as compared to poor quality content. Quality content makes it easier for your audience to share with other potential clients, bringing your ranking on search engines higher.
Social MediaIn this era of social media, it is only right that you take full advantage of all platforms available to you to sell your name to the world and more so to your target market. You should remember that this is a business and don’t be carried away by the euphoria that accompanies social media. As pointed out above, your content should be of value to your target market in a bid to bring you more customers.
Make sure that the photos that you post are of high quality and professionally taken. There is a huge difference in terms of the effect that a high quality photo has as compared to a low quality photo. Put yourself in the shoes of a customer that is looking at your blog, your Instagram page or your other social media accounts. If they find a low quality photo, chances are high that they won’t be impressed with the property. This in turn works badly for you as you will not close in on the sale as easily as you would have, if you had a high quality photo. In 2019, there is no excuse to having poor quality photos on your social media. Take time to take your photos well and edit appropriately before uploading.
Another creative way of incorporating social media in your marketing efforts involves creating videos of you taking a walk through the house. This can be through your phone or even with the help of a drone. This gives your prospective clients with a clear picture of what your properties have to offer. This works well for your marketing efforts as you will be able to build trust with your client base, which is crucial if you are to make sales.
Yet another way of taking advantage of social media in your marketing efforts is by having video testimonials. Testimonials are a great way of building on your brand image and its credibility. Having video testimonials from previous clients will bring more traffic to your blog or site and even to your social media accounts, making it even more likely that you will close in on those sales.
When it comes to social media further, you need to actively post. This is thanks to the fact that people will be online pretty much most of the time on their social media accounts. This is a good thing for you as a real estate agent. By actively posting on your social media accounts, you get to interact with potential clients through their comments and questions.
Follow UpWhen it comes to enquiries, it is important for you as a real estate agent that you do your due diligence and follow up on your clients. Stay in touch with them through the process and when they have already bought the property, or rented it out, be the agent that checks on their tenants to see if there are any issues and if not, just a simple thank you will suffice.
ConclusionClearly there is a lot that goes into turning a business into a successful one. When it comes to the real estate industry, it is pertinent that you make all the right moves in as far as marketing is concerned. By embracing social media in the right way, you can be sure to stay ahead of your competition and what’s more; you will make more money. The better you are at using tools in 2019 such as social media will determine to a large extent the success that you will enjoy.
Other than social media platforms, it is important that you make sure that the content that you create for your blog, website and social media accounts is of a high quality. If for example you are writing a blog post on things to do while in a particular place where your properties are located, you need to make sure that it helps your target audience and guides them best on things to do while in the area. This way you not only get to build on your brand in the area, but you also build a reputation which is important for your business. Embrace these tips in 2019 and you can be confident of reaping huge in your real estate business.