How to Give Your Email Its Captivating EdgeYes, people, email marketing is a thing and just like any other marketing tool it has its finer points. For those out there who have written a marketing email, it is agreeable that is takes more than just whipping up some email and hitting send to a couple of people. For starters, some of us out here do get irritated to find marketing emails that do not concern us at all. The first point goes without saying; get your target audience right. Otherwise, your email ends up in the bin or as spam, which is a waste of time for both you and the reader. Below are pointers on how you can up your email-marketing game in order to score more clients.
The Main Points Discussed Below Include:
• Find Your Unique Style
• Get Your Target Audience Right
• Give It Your Personal Touch
• Use Email Templates – They Are Your Friend
The Unique Writing StyleNo one wants to read content written in an impersonal tone whether it is an article or a marketing email. Most writers find that once they find their writing style the audience is more accepting of their content. So leave that drab emotionless writing that gets the job done and put some emotion and a unique edge to your writing. Once you have your unique voice and apply it on all your emails you get an aspect of consistency that earns you points with the audience.
The most attractive writing style combines a passive and cheery voice with some emotion to get the reader engrossed. You see, if the most unlikely customer stumbles upon your marketing email and it connects with them emotionally they will want to read more.
Common Styles Of Writing Include1. Informative. This style seeks to explain concepts and divulge information to the audience. Informative writings have the main idea, followed by supporting information and evidence, and finally a conclusion. This style excludes any personal opinions and beliefs on the matter and instead exclusively provides the information or concept with follow up evidence and statistics. An example of this writing is textbooks, scientific, business, and technical articles, recipes, and o-to books.
2. Descriptive Writing. In this writing, the writer seeks to describe a character, place, or product in the utmost detail. Unlike informative writing, descriptive writing merges sensory input with facts and evidence in order to give the most graphic and authentic description. Examples of descriptive writings include fictional novels, journals, plays writings, and poems.
3. Persuasive writings. With this style, the writer seeks to alter the audience’s viewpoint or actions. From the beginning, the writer clearly points out their position or stand on a matter and then proceeds to justify their stand. In this, the writer seeks to convince the reader to adopt their viewpoint. Examples that use this style are cover letters, product reviews, letters of recommendation, and advertisements.
4. Narrative writing. With this kind of writing, the writer seeks to relay a story whether fictions or true in a sequence of spoken or written words and images. Not only does the writer inform but also constructs scene settings, characters, and trials for utmost imagery. This style is most prevalent in short stories, biographies, novels, and poetry.
Get Your Target Audience RightOne man’s meats… we all know how that goes. Not to over-emphasize, but when marketing for a product it is imperative to know your target audience. What works for one segment of your audience will probably not work for another. It goes without saying that profiling your audience to identify their needs and characteristics is important.
As you get more adept at profiling your audience, align your products depending on their particular needs. This way you can send emails to an audience that is more likely to read it instead of throwing it in the bin.
How To Nail Your Target AudienceWhen writing, it is easy to wander off and write irrelevant content, it happens to the best of us. However, when writing with a target audience the trick lies in picturing your ideal individual you are targeting. Once you have the ideal individual in mind you can then structure your email as if directly addressing this individual. It all goes back to how adept you are at profiling your audience and their particular needs and tastes.
Once you have your ideal target group individual in mind it prevents you from straying off topic. By picturing the target group individual, you find it easier to write in any niche and still maintain relevance in your content.
Give Your Writing A Dash of Personal TouchAs much as mystery has its allures, a personal touch also goes a long way to increase the success of your marketing emails. If not a personal portrait at the top or bottom of the marketing email, personalize the welcoming phrase or greeting. Your readers are likely to connect more when they perceive you as a fellow human and know they can actually reach you through your contact information or website link. Others would even venture to say that a self-portrait establishes you as an authority in your niche as well as bolstering your confidence.
Use Email Templates, Templates Are Your FriendEvery writer worth their salt knows that writing templates are both convenient and time savers since they guide you from start to end. The email templates are in Hypertext Markup Language (HTML). HTML is a coding language that helps you to create templates unique to your content and structure which conforms to your particular company or personal writing style.
Additionally, you can use templates repeatedly to produce more emails of different content or products. This way you can structure your emails uniquely and give them consistency by only changing the templates. You get to produce more content without being stuck on the type of structure to use for the content.
With templates, you all you have to do is add images, links, and your content on to the template before hitting the send button.