Your WebsiteOne should consider creating own website. You may not have got a chance to work for a client but you can try making your own website and keep doing experiments with it. You can mention about your experiments and results in the interview.
Work On The CompanySee the company website which you are going to get interviewed for – searchenginewatch. See what better could be done on their website to get better results. Keep all the suggestion in detail so that you can mention that in the interview. Tell them what they are not doing which their competitors are doing. You can go Ubbersuggest and find this kind of information. Advise them that how using this tool they can improve on the traffics part.
Don’t Use Fancy WordsYou also should try to be simple. You don’t need to use fancy or jazzy words but you just need to explain how you can fix the problems.
Your Experience For Digital MarketingYou will be asked about your experience in Digital marketing. You have to be ready to explain in details what you have done so far in digital marketing.
Your QualificationsAlso how and from where have you learned digital marketing is going to be an important question – medium.com. People are not just looking for the jack of all trades but people who have expertise in their fields as a person is going to be involved in just one activity and hence that person should be able to handle that particular task properly than knowing everything. So see if you expertise in SEO or pay per click or something else.
What Would You Do Differently In That Company?Do not give generic answers like you will work on SEO but be specific. Tell them that what you analyzed by using Ubbersuggest and how the competitors are getting traffic and also suggest them that you have observes so far the articles are not being interlinked which can bring more traffic if they do so.
What digital marketing tools do you use?When you mention the tools here also be specific. Don’t just tell them that you are going to use the Google analytics but tell them that you use the Cohort report which shows how many people are continuously coming to your website and how many are revisiting. Tell them that usually people do not look at it but you find it the most useful report.
So these were the questions usually asked in the job interviews and now you know how specifically you need to be ready for those questions and what kind of homework can be done before appearing in the interview.