You spent a whole week planning a party, but no one comes to it, because you didn’t send anyone the invite; sounds horrible, doesn’t it? This is what SEO traffic is about; making a website, and not receiving any visitors because of all the things that went wrong in between. In this article, you will get a clear idea about SEO traffic, the terms associated with it, organic traffic and how you can increase traffic to your website.
SEO Traffic TermsAccording to klipfolio.com, there are four terms that you need to understand about, before you read about how to increase SEO traffic.
• Traffic-Simply, the number of people who visit your website.
• Organic Search-The web page listings in search results, which are the closest to the user’s search query. Organic search is also known as natural search results and this is what SEO is mainly about.
• Paid Search-Paid search is a type of marketing, where you pay to advertise within the sponsored listings on Google, Yahoo or Bing; this can be further simplified as pay per click or cost per impression.
• Traffic Rank-When you receive traffic on your website, it is ranked compared to the other websites on the internet; if you want to check your website traffic, then you can use Alexa.
Sources Of TrafficThere are many sources from where traffic comes to your website. Some of these sources, are explained below:
ReferralWhen another website posts a link to your website, and the user clicks on that link, that that is called a referral.
SocialWhen you post an interesting article and someone shares that on social media, and it catches the attention of users, then they use the social media link to visit your website and that increases traffic.
OrganicWhen you don’t pay to be listed in search engine results, but users reach you from there, because your content is good.
Paid SearchWhen you want to increase your traffic and you pay for it, like advertising with Google AdWords, pay per click and other paid ad platforms.
DirectThis is increasing traffic, not through paid ads, but through word of mouth or a source that is unknown.
Direct And OrganicAccording to smartbugmedia.com, there are two types of traffic, which websites receive; direct traffic and organic traffic. Both of these terms are explained below with examples.
Direct TrafficIf a user visits your website without the interference of any other website, then this visit is categorized as direct traffic. This means, that the user knows your URL and has directly input the URL into the browser. Some of the most common direct traffic sources, according to megalytic.com, are as follows.
Internal EmployeesWhen employees visit the company website, they create direct traffic, particularly in a situation where their IP address is not filtered from web analytics. To make sure that your traffic is from customers only, you need to get the IP addresses of employees, filtered.
CustomersCustomers might use the log in portal on your website to access it, and this can be a culprit when it comes to direct traffic. Don’t filter out this traffic, but change the views in Google Analytics and view the traffic without this one.
Actual TrafficAccording to crazyegg.com, actual direct traffic comes from the website visitors who know your URL by heart, or enter it from the business card you have given them. They might also have your web address bookmarked and you should be happy that they care enough to do that.
Mobile TrafficPeople might have your website bookmarked on their mobile phone, which is why having a website that works on mobile phones without any hassle, is important. You might actually see an increase in traffic rise from this method, so work on this aspect and stay competitive.
Organic TrafficOrganic traffic is not paid traffic, and it is when users come to your website through search engine results. Search engine results place your website on the top, because you have good content. Increasing your organic traffic, can make your website more reliable and following are some of the way through which you can achieve this objective.
Optimize For PersonaThe content that you want to promote should be written with the aim of creating a good reputation among the people, and not for search engine results. For example, don’t include so many keyword in a single paragraph, that your content might appear in SERPs, but people don’t want to read it. Use the main keywords in your content and tap the main issues that are related to your field.
BloggingBlogging is a really effective way to increase your organic traffic, because it allows you to engage people on a daily basis. You should write blogs weekly, three or four times, about topics that you think people search about and care for. However, make sure that the blogs are informative and the information you present is accurate and backed by evidence. There is a lot of criticism over fake news, and you don’t want your business or brand to be caught in a fake news scandal, as it is bad promotion.
Long Tail KeywordsAccording to articulatemarketing.com, you should use long tail keywords, and not just the keywords that are popular in your market. Using long tail keywords would mean that the keywords are specific to your product and service, and this will give Google a chance to identify your website and blog as a destination for that particular product or service.
Apart from all this, use the best SEO practices, like using meta tags, creating internal and external links that are of quality and are not broken and producing quality content, on a daily basis. If you want to learn more about this topic, then you should definitely watch this educating video: