IntroductionThe worst fate for any person looking to make it in sales is never close their first client. When you have a website promoting your business, you are selling yourself. Many people make the mistake of assuming that a website is not a marketing tool. It is and there are lots of businesses that have grown tremendously by making sales online.
If you do not view it as such, you could be missing out on a tremendous opportunity. So what do you have to do to ensure that you get the sales you need in your website? Below is a video that will simplify what keyword research is all about:
One of the key steps in getting your website to make the sales, is to first speak the language of the customer according to Matt Brennan. This means using the right words and appeals to them. When people are looking for information online, they will use keywords in their search queries. They will use phrases that they think will give them the information they want.
As a business, you want to capture your customer’s attention at every instance to sell to them. According to Zach Heller, that is the mindset you should always be in while setting up your business. To this end, you need to find the right keywords that you can use to make this happen.
This is where keyword research comes in. For you to increase your chances of success with your website, you need to know which words people looking for information in your niche are searching for according to Harsh Argwal at Shoutmeloud. This will prove immensely helpful in crafting the messages that will strike a chord with your prospect.
If you do not invest time in conducting research on the most relevant keywords, you run the risk of alienating yourself and your potential customers. By neglecting this crucial aspect, you lose touch with reality and your business will pay a huge price for it according to Tylor Hermanson at SEJ.
So besides being a crucial aspect in speaking your customers’ language, why is keyword research so important? What are the key steps you need to undertake to make it work for your business’ website? This article dissects what you need to know about keyword research and how you can make it work for your business.
Building A Brand OnlineAccording to Joseph Stark, if you can stand out from the crowd online, you are likely to draw people to you. Before you can even start thinking about keyword research, you first need to ensure that you have a clear mission and vision for your business. These are the crucial aspects that make you stand out from the pack and every move you make must be aligned with them.
By understanding what makes you unique and running with it as you provide your product or service, you have an edge over other businesses just like yourself. Once you can play to what makes you stand out from the crowd, people will pay attention.
According to Fili Wiese, once you have identified your business’ unique propositions, finding a keyword that is popular is relatively easy. Most people struggle with getting good keywords because they have yet to define the uniqueness of the business. They will fleet about looking for results without really having a strong starting point.
Strengths, values and competencies should be a great reference point for kick starting a keyword strategy. Look for opportunities in areas your competitors have overlooked. These areas offer you with an underserved market for you to own and exploit.
Do It With The Audience In MindIn crafting your strategy, the audience is the crucial consideration you must make, at least according to Jayson DeMers. They are the ones looking for what you have to sell. You must take it upon yourself to thoroughly investigate the keywords they are using. Once you have identified them, craft content that gives them what they want.
There is an intricate process involved in getting the right keywords. For starters, you must look at the terms that people use and the ones you have considered using. Google Trends will help you get the most used keywords in your niche.
You must sit down and carefully analyze what other people are looking for. The key reason for exploring the words you thought about using is to bring your biases to the fore so that you can notice them and thwart them as soon as they come to the surface. It is best to take these biases head on and have the bigger picture in mind.
As you draw up the list of keywords that you will use to optimize your content, you must have your competition in mind. You must recognize that they are constantly working to get ahead of you and deliver better content that will drive traffic to their site. Get to know which keywords they are employing. The goal here is not to mimic what they are doing right but to look for ways of doing it better. In doing so, you will be in a better position to get more traffic to your site.
Getting to know your competition is rather easy. All you have to do is use a keyword phrase in your niche. Check out the companies that come up. Look at their sizes and how they compare to yours. For a more unbiased view of where your competitors rank against you, use a VPN. Search histories from your normal network will give you a higher ranking and thus taint the results giving you an inaccurate picture of how things actually are.