When you set out to convert a prospective customer, it is always important to be honest about the products you are selling. You will tell them about the product mostly emphasizing the good parts of the products alone. After all, people want to hear the good things, right? Not exactly. Today’s customers are concerned with getting only the correct information about a product highlighting both the positives and the negatives.
If you just dwell on the good things, you tend to come across as sleazy and shifty. The kind of individual people do not buy from because he does not have an ounce of credibility.
You must highlight the good and the bad of the product. This way you build and maintain the trust you have with your current customers’ prospects.
Sellers who sell more and sell first are those that come across as experts. Never underestimate your prospective customers’ intelligence. They will know when you are lying to them and have compensatory defenses to keep sellers out. Salesmanship has come up with very negative connotations and most people do not do their reputations any favors by lying about the things they are selling. Customers will always analyze what you are selling and go seek out other information about it from other sources just to see if you are telling the true or are just a huckster or charlatan only concerned with making bank selling useless products.
So how do you build credibility and break down those really resilient defenses?
First of all, you should be unique in your approach to offering solutions. Do not try and sound salesey. Offer the unique and novel ways your product solves an existing problem.
Finally show them proof that the product does solve the problem through testimonials. Nothing quite builds credibility like a demonstrated benefit that your product actually solves the problem it was intended to solve.
Real confidence is quiet and self-assured; it is not boastful or loud. People trust confident and self-assured people selling them things. They trust them because to them, it seems that you already know what you are doing and selling. Loud and boisterous sellers are very off-putting. They usually have a lingering question about their motives: why are they trying so hard to sell me their product? The inevitable conclusion prospective customers come to is their product is deficient in some way and the sellers are trying to obscure that fact through empty and loud rhetoric.
When you are selling to a prospect and want to convert them to a customer, know your product inside-out. You should know how it works, its benefits, demerits and how other customers have reacted to it in the past. Use hard data and facts to support your claims. In a nutshell, address any and all customer questions with well-thought out answer that is clear, helpful and complete. Additionally, knowing everything you can about a product means you will not have to scour around your mind trying to find answers to your questions which is always associated with indecisiveness and an air of dishonesty.
You are probably wondering why on earth you would make money if you are giving everything away. Sometimes, especially when you are starting out, it is essential to build trust with your prospects. Most people are always skeptical about strangers trying to sell them things. There is a hint of suspicion laced with a bit of contempt because they feel as though the person who wants to sell them something wants to take advantage of them. They are probably right to a certain extent. However, if you are offering a product that can help them solve their needs quickly and efficiently, you are informing them about what they stand to gain by using your product thereby creating a win-win scenario for all involved.
By giving them a taste of something: a free book, video course or something that offers a solution to the problem they are facing, they will see it as a genuine gesture. This basically makes them more open to buying from you in the future because you have gained their trust and have provided them with information that they can use later on.
This tactic is ideal for promoting your products through referrals as well because customers will share with other people within their circle about the benefits of the product you have provided. This means you have a new prospective market which you can exploit by offering an even advanced version of the free product you were offering. It is a very common and successful tactic for re-launches as well.
If you are keen on becoming the best affiliate marketer raking in a lot of dough as a byproduct, you must find a way of testing the products you are selling. There really no two ways about going through this because it is only through testing out the products that you are selling, you will be able to get first-hand experience and then decide whether or not that particular product is worth using or selling or not. Most people selling products are just concerned with getting that sale and getting as many of them as possible. They will do just about anything to ensure that they get it and even lie that they have used the product even when they have not. The end result is very predictable especially if the products they are selling turn out to be duds. The worst thing as a marketer is getting negative feedback after selling a faulty product to their client. Clients talk and bad publicity gets around like wildfire taking your name with it.
When you test out products, you get to know right away whether a particular product is worth pushing or not. To this end, it is always important to push products that you have faith in. You come across as genuine and credible as well.
Originally posted 2019-01-05 06:32:03.