Affiliate marketing is performance-based. The company that owns the products or service pays the affiliate for each customer brought by the affiliate’s own promotion efforts. Affiliate marketing is a great sales channel for many businesses with an online presence.
Understanding affiliate marketing requires knowledge of the basics. We will refer to these basics as the ABC of marketing in this article.
“A” Stands For AffiliateMany affiliate programs abound for different products and services. Many businesses have these programs and all you need to do is sign up to become an affiliate for a product or service provided by that company. You are not part of the business, you just sell their products. You can market and sell physical products or digital products like software that the buyer can download after payment. Your job is to promote the product or service and when a customer makes a purchase, you get a commission.
Be careful in choosing products you want to sell. Choose products you trust and try them out before you begin to market them. If you come across a product you are not familiar with, do some research to learn everything you can about it. Buy the product and use it so that you can promote it with first-hand knowledge. People will be more willing to buy your product if they know that you have used it and can vouch for its quality.
If you intend to use your blog for your affiliate marketing work, promote products that are related to your niche. Define your target market and ask them what they want through surveys and comments on your posts. Go for products that are in high demand. It will be easy for you to make a sale. Since your commission is only paid when customers buy your product, it is important to choose popular products. If you choose products that your audience does not want, you will end up wasting your time and you won’t get paid by the merchant.
“B” Stands For BusinessesThe affiliate marketing industry is a very large one and provides an opportunity for anyone who wants to become an affiliate to earn money. With more and more online businesses becoming involved in affiliate marketing, you have the opportunity to work with these affiliate networks and businesses.
Companies like Amazon become very successful in online retail business through affiliate marketing. The good news is you can become an affiliate to these online retail companies and earn money. It is easy to become an Amazon affiliate.
Amazon’s affiliate program has been around for more than 20years. Amazon is a trusted brand so you can earn a lot as an affiliate promoting their products. Amazon is a very large market place and sells almost anything you can think of. This means their affiliate program has a wide range of products that you can promote. With commission ranging from 4 to 15%, you stand a good chance of making a decent income.
ShareASale is another popular affiliate networks. The platform has about 4,000 merchants listed with over a thousand of them exclusive to them. There are many offers to choose from and the site helps you determine the best ones based on the metrics. This makes it easy to compare offers.
Flexoffers is a big affiliate marketing network that pays affiliates faster than others in the industry. With over 10 years of experience in the field, they provide a wide range of features that will make your campaigns successful. They offer a variety of content delivery formats and you can choose from thousands of affiliate programs to promote. You are also assigned an affiliate manager to help you in your marketing.
ClickBank is a very popular company that sells virtual products that customers can download after purchase. You can earn a decent income working with them as an affiliate to promote their products.
“C” Stands For CommissionsAs an affiliate, you get paid commissions when a customer makes a purchase. As an Amazon affiliate, your commission starts at 4% and increase as you sell more products. ClickBank can pay you up to 75% commission.
With these companies offering a wide range of commissions you need to review more than one before making your choice. Compare the products and services they offer and how much commission you will get for a specified volume of sale. But don’t be too obsessed with earning commissions from the very first day. Building a customer base takes time and efforts.
If a company offers popular products but offers low commission rate from the start, do not just write it off. You can still earn a lot from them because you will be able to sell more products and earn big in no time. It is better than working with a company that sells unpopular products but offers high commission rates. You may never get the commission because you will find it hard to sell the products.
Do not overlook high price products. If they are in high demand, you could earn a huge commission from successful sales of those products. The key is to achieve balance. Sell both low price and high price products. This way, you will be able to sell a wide range of products to a higher number of customers. This approach is the key to earning consistently in affiliate marketing.
Remember that many Companies will gladly pay commissions to you in return for selling their products and services. Affiliate marketing provides a great opportunity for you to earn huge income. The key is to choose the right niche, stay committed, and meets the needs of your audience.