Technical SEO Terms

If you are using SEO as it is good for your business, but you don’t know what certain terms mean, then this is the right article for you. You might have come across technical terms every now and then, but because running a business is not easy, you might have not gone into detail of such terms. The terms used in SEO, are taken from the normal language that we use every day, like doorway and hub, but these words have totally different meanings.

Doorway

When you open a door, you go to a room and that’s what doorway means. However, in SEO terms, doorway is defined differently. A doorway can refer to a page, which holds quality content and useful information and has the specialty to attract traffic. It might seem like it has the same meaning, but you’re using doorway here to go to another site.

However, doorway can also be described as a page that has low quality content, even though Google doesn’t approve of it, that contains a lot of keywords to bring the user to a specific page. These doorways hide fast meta refresh and they bring the user directly to a page, that the website wants the user to see. There are search engines like Google, who don’t approve of doorway web pages and even penalize those websites who use them.

Hub

To better explain the concept of hub, let’s take a real life example. When people want to go to another country or city, they go to the airport and that airport links them to their desired destination. This means that the airport is actually the hub.

In the field of SEO, a hub is an expert page, which has internal or external links that are not broken and contain good quality content. These links are related to pages that lead the user within the website or to other websites.

The reason why it is advised that you turn your site into a hub is because Google gives special priority to those web pages and gives them a good ranking as well. Those websites that use a hub can be authority sites as well, but it is not necessary. If you have a hub site, then you have a large number of links that lead your users to other websites. These sites might have both incoming and outgoing links; when you are creating a hub, you can always think of the examples of a train station or an airport.

Bounce Rate

When you jump on a trampoline, it will tell you how many times you have bounced. However, in SEO terms, bounce rate is something completely different. It is the percentage off those people who enter a site and then just leave without even going any further and exploring the website. They bounce into the website and then they bounce right out.

If you have a high bounce rate, then you shouldn’t be happy but worried. You need to start asking yourself the hard questions. What is there in your website that makes your bounce rate so high? Do you have low quality content that makes your website unbearable? Is your website content formatted in a way, that it makes it hard for the visitor to actually understand something? These are the things that you should consider if your bounce rate is high.

Mirror Site

A mirror shows you the same thing, when you stand in front of it. So, a mirror site in this sense would be a site with a different address, but with the same content. However, the question here is as to why this is happening?

This can happen if another web developer is stealing your content, to earn money from the traffic that they receive on their website. Another reason is that you have a mirror site, because you don’t want the traffic on your main site to mess up with its speed. This can be beneficial when there are websites which sell things online. If they have two websites, then the traffic won’t be clogged when the brand is having a sale online.

It usually happens that when a brand is having a sale online, there is too much traffic, leading to slow page load and that makes the customer irritated. The customer then feels that this is being done on purpose, because the brand doesn’t want to sell much on sale. This is where a mirror site would come in handy.

Spiders

Spiders can be creepy in real life, but when we talk about the concept of spiders for SEO, it may sound less creepy! Spiders are like bots, sent by the search engines that look for pages and add them to the Google index. If your page is good, as in it has a good content, then it will have a good ranking as well. These invisible spiders sent by the search engines actually help in increasing traffic on your site and making it possible for your business to grow.

Link Bait

A link bait can be described as a page, or a link that is designed for the very purpose of attracting links. There are some links that come through social media networking websites. For example, you post an article on Twitter, but you don’t post the whole article, just the start of the sentence. If the reader finds the start of the sentence interesting, then they will click on the link, to read the whole article.

This is not very tricky, because you just have to make your content creative and of high quality. If you get a reader satisfied and don’t bait them just for the sake of increasing traffic on your website, then they are more likely to return to your website.

These SEO terms are important because they help you make sense of the things that you can and should do on your website. Make your website a hub, so that spiders get tangled and then Google gives you a good ranking.