Streaming helps to reach a larger audience and helps create a brand; you can maximize the opportunity further and monetize the videos. This article outlines ways in which you can earn money from streaming your video.
Run AdsYou have seen plenty of ads that are aired just before streaming, and within the video, this is one sure way of monetizing your videos. The amount of return you can gain from an advert is determined by the total number of views on it. It is therefore very important to be strategic about how the ads are running especially the ones that appear in the middle of a stream. It is good to inform the audience rather than leaving them hanging in the middle of a sentence. The way to maximize on the earnings is by ensuring that you have traffic on your page. In Facebook, for instance, you are required to have more than 50,000 followers and have more than 300 concurrent viewers in your previous live video. For those using YouTube, they can run an advert at any one point. The thing to watch out for is to ensure that your audience is kept interested with what is on your video otherwise there is a risk, especially with the mid ads people may tend to leave your page when ads start running. Increase in revenue on your live stream is dependent on the rate of new viewers, the more they are, the greater the number of concurrent viewers hence an increase in your returns.
Subscriptions/Pay Per ViewSubscriptions work when part of the content is exclusive, and viewers are required to make a payment to gain full access to the rest of the content. Part of the content aired is usually charming enough to compel the audience to want more, the rest of the content is even more pleasant and entertaining, definitely worth the pay. Service providers like ShowMax and Netflix use this technique. Some streaming platforms such as the Vimeo Live, IBM Cloud Video, and many others have a built-in subscription feature, a characteristic that most streamers maximize on. For you to entice your viewers to subscribe, you can use offers such as ad-free live streams, special badges, and chats during the subscriber-only mode.
Donations And Crowd FundingFans and viewers can show support to their favorite artists, musicians, video performers, and any other content creators by making donations to their course. According to Deloitte, the streaming revenue seems to increase, and specifically from donations of viewers to their preferred candidate.
Donations are an integral part of the interface of live streaming platforms such as YouTube that has Superchat platform that allows fans to donate in real time to creators, but Superchats gets to keep 30 percent of the donations made. There is Streamlabs widget, offering a much better deal charging zero charges for collection of tips from fans. Streamlabs allows for access to donations from YouTube, Twitch, Mixer and Facebook Live.
Another way of collecting donations is through Take LiveU it supports donations through its gifting system with gifts that can be purchased with coins and then bought with real money.
Crowdfunding is also a way of making money. There are crowdfunding platforms, for example, the Kickstarter, Indiegogo, Patreon, GoFundMe, etc. where users can register for an account, create a specific project and promote it on other online platforms. Patreon in collaboration with YouTube, Twitch and Facebook Live is one of the top-rated platforms where creators are earning a lot of money for video creation and live streaming.