This is why Google comes up with different rules every now and then, to encourage companies and businesses to better develop their websites, and make sure that the content they post, is worthy of posting. This is why, Google has recently announced that they are going to include mobile search, as a way of ranking your webpage.
This change might not be new for those who follow SEO closely, but marketers and SEO pros would be relieved now. As Google has introduced mobile index, then this means companies need to work on their websites, so they become accessible for people using mobile phones.
SpeedThe page speed refers to how quickly a page that you have included in your website, loads. This depends on the internet speed that the user is using, but also on how much effort you have put, to give the user a good experience. If, for example, your page takes too much time to load, then it will have a higher bounce rate; this means that people won’t wait for it to load fully and will leave the website right away.
On the other hand, if your web page takes less time to load, then this will positively impact your conversion rate, as the end user will be able to see your page quickly and if the information is good, then it will continue to access the web page through their cell phone. So make sure that your web pages don’t load at a slow speed on mobile phones.
Why Should You Care About Mobile Index?If your website is doing fine, you might not think about working on your mobile website. However, there is a reason as to why Google has launched mobile index; this is because they want to embrace the mobile technology and then also make an index for it, to show their dedication. Page speed on a mobile can be considered as a mid-level signal; HTTPs is considered as a trivial signal and not given much importance.
If you have high traffic on your website, this means you can provide customers with quality content and a good experience. If you also want to give them, the convenience by developing your website according to the needs of mobile, then it will only benefit you. This would make customers happier, as it gives them ease of access and this effort would be worth it.
To achieve this objective, you can take the following measures.
Content ExperienceIf you want to find space in Google’s mobile index, then you need to make sure that the content you provide to people is of quality. You need to give your visitors the best experience, where they find appropriate content and can satisfy the customer.
The content that you post on your web pages should be creative and unique. Your visitors should benefit from that content and it should be relevant to them. If you have a blog about books, and you don’t include any of the latest books, from all genres, then your blog doesn’t hold quality content and it won’t drive in traffic as well.
Check Your SpeedYou need to program your website in a way that it loads on mobile as speedily as it can, like within two seconds. You don’t want to make your visitor wait too much. It is also the responsibility of the developer to check the speed of the page and to eliminate any errors that make it load slowly.
People usually visit a website on a mobile, when they want to find a quick solution for their problem. If the pages of your website load slowly, but the competitor’s page load quick, then your conversion rate will be negatively affected. To make sure your site remains competitive and loads as quick as other, you need to prioritize the speed of the pages.
Accelerated Mobile PagesMobile speed is important because it affects the ranking of your website and the SEO too. Even though Accelerated Mobile Pages is not part of the ranking factor, it can be considered by Google, when you’re ranking the webpage. If you don’t want to use AMP, then there can be other things that you can use.
Nevertheless, AMP makes mobile pages run fast, and you can convert the visitors that come to your website into customers. This will make your ranking better, because AMP can be used as a signal sent to Google, which assess your page.
If you learn the basics, then you would be able to achieve something. It is not possible for people to learn every technical point, but there is so much information out there, that ignorance shouldn’t be excused.
If you think that this is not worth spending time on, then you should reconsider it, because this can really increase the number of people who visit your website. If more people visit your website, then this means that more people become aware about your products and services, and this can impact your profit as well.
If you really want to increase your presence on mobile, then you can apply the above factors. This will improve your user experience, people would also discuss your business and how you have made an effort in developing your website on mobile. A business needs to drive in traffic to their website, to improve their ranking, but that requires effort.