SEO is the abbreviation of Search Engine Optimization. SEO is the methodological use of expertise, craftsmanship, procedures, strategies and approaches which are being used to proliferate, boost, intensify and escalate the proportion of the visitors visiting a particular website.
SEO aids in ensuring the accessibility of a particular website to a search engine. It further strengthens the probability that a search engine would find a particular website. SEO is typically referred to as a set of practices that is being followed by the webmasters and the producers of the web content to aid them in achieving a better rank in the results of search engines.
Most technological gadgets make use of some language(s). Same is the case with the computer. A computer also makes use of certain languages. When a person tries to create a website, he/she comes into contact with a wide variety of jargons. Usually this lingo (that a person gets into contact with), while creating a website, is understandable and comprehendible. But there are certain terms that appear to be strange and incomprehensible even for the technologists.
1. White Hat‘White hat’ is a phrase that is quite often used in SEO. In normal everyday language, this phrase may lead a person to think of a Royal person wearing a white hat at a royal wedding, or may lead a person to associate this term with some specific kind of Derby (Kentucky Derby).
In SEO the phrase white hat refers to the techniques that are being used for the development, escalation, augmentation and expansion of a website, that are being approved by Google. These techniques aid in earning brownie points as well as gold stars. These techniques do not make use of any substandard, depraved and debauched operations and manipulations to achieve high ranking.
The prime focus of SEO white hat is to provide the users with opportunity to access the best search engine results. The white hat SEO strictly follows the rules and regulations and guidelines provided by Google.
On the contrary, there is black hat SEO. Black hat SEO makes reference to the procedures and techniques that do not necessarily abide by the rules and regulations of Google. Although, they are sometimes unscrupulous but they still succeed in providing you with the desired results.
Essentially, there are a lot of individuals in general public who are out there analyzing data and statistics regarding the time spent by individuals on a specific site. They are monitored and the data is being collected with each click. Every individual who owns a website desires that the visitors should spend some time at his/her web page. Nobody wants the people to just spend a few seconds clicking in and out.
2. Mirror SiteA mirror provides you with the replica of your own self. A mirror is the reflection of your own self. It provides you with your own image. Working on the same principle, a mirror site is duplication and replication of the same site but at a different web address. Mirror sites are a great help, especially when the original site has a lot of traffic.
3. Link BaitingAnother important term related to SEO is link bait or link baiting. When designing a web site it is important to keep in mind the fact the content of your website should have the capability to attract other webmasters so that they may link to the content on your web page. Link baiting is especially helpful if you are an addict to the social media.
There are a lot of quizzes online. Most of these quizzes start with a caption ‘only 1 out of 10 people can complete this quiz successfully’. The moment you read this, you are successfully baited and you immediately click it and start solving the quiz. Your intention is prove them wrong. When you start solving the particular quiz, you realize that the quiz is extremely easy and even a kid can successfully solve that quiz. This is an example of link bait. It’s a web page that is premeditated to entice incoming links. They succeed in accomplishing their job by your click. Conclusively, we can say that link bait is an essential tool for grabbing attention.
4. Latent Systematic IndexingThere are many influential people out there who are usurping and adopting the term Latent Systematic Indexing. Latent systematic indexing was developed in the latter half of 1980s. It was developed and advanced with the purpose of improving the exactness and precision of the information that is being relieved. What it refers to is that the normally and frequently concomitant words in a specific manuscript or in a specific content would be indexed by the search engine. Another term used for it is long tail searches. It also helps in avoiding the keyboard wadding in a particular document, as the alike and parallel words or the words that are connected and concomitant with a person’s inventive keywords can be used to make your point understandable.
Every language has a contextual nature. LSI (Latent Systematic Indexing) is an important step towards the comprehension of text. For example ‘hot’ and ‘dog’ are two different words and both these words have different connotations depending on the context in which they are used. When both these words are joined together to make a compound word, a totally different concept is created.
This problem had been bothering the genius minds for centuries. Finally LSI helped in making the language comprehendible. It is more suitable for the documents that are not very large are stagnant.