Do you plan to use PPC services and SEO packages? Are you wondering whether to use both of the services or just one of them? This is one of the common decisions small and big businesses have to make as they look for ways to boost traffic to their site. Many businesses see SEO and PPC as separate strategies. Thursday may be different in many ways, but they are two sides of the same coin. The two complements each other to give a very successful search strategy.
This article will discuss some important points that will make you see that it is beneficial to use both services. Let’s get started.
1. Better And Increased Traffic For Your Site.Increased exposure on search engine result pages is a great benefit of combining SEO and PPC. This is one of the top benefits of using both PPC and SEO services together. Your website will easily achieve a better rank on search engine results if you use both services. When you donate both on organic and PPC traffic, you will be able to effectively promote your brand to potential customers easily.
Many people are tempted to soft-pedal on their PPC campaign once a search term ranks number one. But it is vital to note that the top results on most search engines results are PPC ads. When you dominate the organic and paid search results, you will increase traffic tremendously and shoe that you have an established presence in your niche.
2. Use Of Better Keywords.This is another good reason why most businesses nowadays use both PPC and SEO together. These services make it easier to know about the keywords that can really increase your conversion rate. Using unique keywords will help you to optimize your website for best results.
When you run organic and PPC campaign simultaneously, you get double data to make your analysis. With the data, you can determine the organic and PPC keywords with the highest conversion rate so that you will optimise your overall strategy.
Finding out the keyword your customers use to search for your products or services is the goal of PPC advertising. If you want to get valuable insight into your customers” needs and search habits, consider enabling site search on your website.
You can easily refine the strategy you use for your organic keyword with PPCs and as the strategy undergoes changes over time, test the conversion rate of the words you want to rank for the Pay per click ad. You will get immediate feedback on the effectiveness of the keywords you want to use and can modify your strategy accordingly.
3. A Boost For Your E-Commerce BusinessIf you own an e-commerce website, you should consider using both PPC and SEO packages together. Linking PPC ads with specific webpages that highlight your products makes it easy for you to promote the brand directly to potential customers. The ad will display the product, sometimes with reviews, and will take the user directly to the product page where they can make a purchase. This is a great way to boost your e-commerce business.
4. Ease Of Creating Content Based On Best PPC AdWhen you know the PPC ad that has performed the best, it will be easy for you to determine the keywords to use in your content to make it unique. When you determine which PPC ads gives the highest conversions, you will know how to create meta descriptions and contents for your pages that you want to rank organically. Organically testing meta’s and titles usually takes a long time so the advantage of using PPC ads to test the attribute of pages is that it gives results immediately. You will be able to quickly tell what works and what doesn’t.
5. Handling Negative PRCombining PPC and SEO efforts can serve as good damage control when someone says something negative about your company. With both PPC and SEO, you can guide the conversation effectively by telling your own side of the story.
6. Increased Social Media VisibilityHighly targeted advertising opportunities have emerged on the social media landscape. Many social media sites can serve ads targeted to very specific audience. Using user profile information from Facebook, you can show ads to a precise group of people no matter the group size. You can modify your overall SEO strategy using the data you collect from your PPC campaigns.
Benefits Of Optimising Conversion RateIt is not enough to get customers to your site, you need to live up to the promises in your meta descriptions and PPC ads. This is the only way to keep the visitors on your site. Always check your bounce rate to see how many potential customers leave before interacting with your site. Your customers need to be enticed enough to convert. There are four ways you can achieve this.
First, make sure your content is easy to understand and connects with your customers. Second, make your links obvious to customers to navigate your site easily. Third, tailor your website design to what your customers are looking for. Fourth, avoid having dead pages on your site so make sure that all pages are fully up and running.
This article has discussed the major reasons why you should consider using both PPC and SEO services together and the benefits of optimizing conversion rates.
It’s true that you can’t get it 100 per cent right when it comes to digital marketing strategies, but you can still increase your odds by combining PPC and SEO strategies.
Combining SEO with PPC in your digital marketing campaign is not only needed to achieve best listing positions, but it’s also now the only effective way to get more traffic and maximize conversion opportunities for your website.
Always focus on all aspects of digital marketing, not just a single aspect. This is the best way to give your visitors an excellent customer experience when they visit your site.