Many businesses and companies have emails to thank for their marketing success. This factor is apparent as more and more marketers agree that emails are a more effective marketing star they. Here are reasons why you would rather choose email marketing over any other marketing tools:
Emails Reign UnrestrictedIn days loan past Facebook also had the unrestricted marketing avenue for marketers and advertisers but then they went off and took it away. Citing privacy policies and algorithm changes as their reasons, the golden age soon met its demise. While retaining a very restricted marketing avenue, which restricted marketers, Facebook still went on to provide marketers a leeway to advertisers. Marketers were however consoled to know that Facebook was not the only, or even the best, online marketing avenue.
This is the one strong advantage emails have over all other digital marketing strategies. Emails are stable and do not change to accommodate new policies or algorithm changes, which could force you to reroute your marketing strategies. With emails, you have free reign of your marketing and this you can implement your marketing strategies without worry of policies that encumber social platforms.
Social Media platforms are as numerous as can be and each seeks to snatch up more clients than the next. With all the competition, it is likely that your audience could migrate to a new and better platform. This forces the marketer to sign into the various social platforms on which their potential customers are likely to frequent. On the other hand, Emails have no alternates. You do not have to worry that your audience will unsubscribe and move to better platforms that offer better content. With emails, your audience is constant and more reliable.
With this stability, emails are the best marketing tool to reach your audience. With a 20 percent, open rate compared to Facebook’s 5 percent. It is obvious to see why emails are successful marketing tools even with audiences occasionally unsubscribing.
Long-Term Stability Unlike Social MediaIn the age of the smartphone and smart everything, all thing ages quickly. The people crave new content with every passing day. Social media is fast as more and more people consume a multitude of content daily at an accelerated rate. To translate this, social media news becomes old news fast and this happens within approximately two days give or take. This does not leave out your marketing post, which makes it hard for you to create new content at the same pace to retain relevance. With such exaggerated appetites for new content every passing day, the social media marketer feels hard pressed to produce new content or risk irrelevance.
Emails do not suffer that same fate and social media posts. People receive emails at a slower rate which make the more lasting and thus relevant in the loan-therm. With the increased lifetime of emails, your marketing emails also enjoy relevance for loner since the customer takes longer to read their emails and they can review past emails to clarify on details.
Additionally, with emails, you do not feel as hard pressed to create new content regularly to remain relevant to your audience compared to social media.
Ease of Use in Conjunction With Other Marketing StrategiesIt is relatively easier to embed social media platform and website links in marketing emails compared to social media posts. Emails only have a short message and an accompanying link to a social media platform of website link. On the other hand, people consume social media post as they come and no one cares to follow up for more content in the websites or subscribe for email notifications.
It is, therefore, more convenient to use emails when your marketing strategy requires you to link more sites and platforms in your email campaigns. Additionally, you can send out regular email notification urging your audience to keep up with new content on your blog or website.
The Consistency Helps You Retain Your CustomersWith email marketing, it is likely that your customer will come back for a second purchase. The constant emails allow the customer to not only keep track of new offers but also feel trustworthy of your content or product. People trust consistency, familiarity, and the same go for your customers when they receive and read your emails regularly.
Additionally, you can occasionally send out inspiring emails that do not entirely relate to your content or product. It is good to change the drag of constant updates and notification with an occasional inspiration message or funny picture. This contributes to the brand image and even allows interaction with the customer base.
An example is a baby oat picture sent out to customers by a USA- based skin-care company, Glossier, saying “good day”. While this did not relate to their products, it bolsters the brand personality and offered encouragement to their customers. It also kept them relevant to their customers by reminding them of their company in a rather special way.
Any marketer out there recognizes the advantages email marketing has on other digital marketing strategies out there. Much like other marketing tools, Email Marketing has its own twists and turns. You will have to learn these details over time before you get anywhere near success with Email marketing. However, this is not to say you do not have a chance of learning to market using emails. It only takes patience and consistent effort to master. With Email Marketing, you will also have to learn how to navigate the auto-responder service, which is a time saver. Once you have the details of email marketing is imminent.