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The internet has changed how we do business in every sector and real estate is not left out. Nowadays, being friends with real estate agents is not enough for loan officers. There are new groups of clients who are mortgage-ready but who many mortgage companies cannot reach with traditional marketing methods. In order to reach these clients, you need to do be in tune with the trend and employ strategies that will work in this modern age.
Pay Attention To Younger Clients
A significant percentage of young clients plan to purchase a home within the next few years. This means a lot of them are looking for reliable information on how to purchase a house and the mortgage process. These young clients are looking for high-quality information sources so make sure your company provides the information they need. If they cannot get what they need from you, they will go somewhere else.Trust and transparency are important to these young clients because they grew up in the age of the internet and have witnessed a lot of scams and fake businesses. They do not want to make any mistakes in the area of mortgage and housing. Your company must show these young clients that you can be trusted. If you fail to do so, they will not engage your services.
Use Social Media
The revenue generated from social media is over $10 billion. Some people may think that mortgage marketing cannot use social media for its advantage, but they are misinformed. Social media isn’t only for everyday products that people can share easily. The truth is social media is a place where you can share anything and your mortgage marketing business is something. Besides, people share a lot about themselves on social media and the information they share can be useful for mortgage marketing. You get to know their habits and preferences and the kind of mortgage you can sell to them.Facebook makes it possible for you to advertise to a target audience based on their behaviours. It will promote your posts directly to that audience. Some of them will appreciate the useful information that you provided.
Apart from Facebook, you can post useful mortgage statistics on Twitter and Instagram and use hashtags to reach a wide audience. Social media is an effective way to get and retain customers as many clients are more likely to become loyal to your company if you engage with them on social media.
The Power Of Networking
Networking on social media seems to be a more familiar and comfortable option for mortgage marketers. Networking allows mortgage companies to reach out to real estate agents and builders and connect with them. This is a way to build relationships that can bring in customers in the future.LinkedIn is a platform that gives users the opportunity to connect with clients and colleagues.If you are on the platform, you can reach out to other mortgage marketers and form connections with them. For instance, if a real estate agent just joined a company, you can congratulate him and let him know that your company is there to support whenever he needs any help. This is a way of making yourself known. It will yield results at the right time.
Using Your Website
Your business website is an effective medium to reach out to customers. You can create a captivating advert on your website.Here is a sample that you can customise for your website. “Home Mortgages. Do you need a home you can call yours? Do you want a bigger property? Are you shopping for a new home now but need pre-loan approval while you do so? Qualifying for a home mortgage can be stressful. We want to make the process easy for you without any hidden fees. We are committed to offering you professional help and advice.
Our company has over 20 years of experience in the mortgage business. We work for our clients, not the bank. You are at the centre of our work, and we try our best to satisfy you.
We shop many sources to give you the best deals so that you pay lower fees. Our track record proves this. We work very hard to get you the mortgage that is appropriate for you because we know that if we can’t secure the deal, we won’t get paid.
We can help you secure government loans such as FHA and rural home loan. You can choose between a Fixed Rate Mortgage of 10 or 20 years or an Adjustable Rate Mortgage.
Remember that we are here for you. We only ask you to give us a chance to prove ourselves. You will not be disappointed.”
This is just a sample. You can rearrange and edit it to fit your business.
Content Marketing
Content marketing gives you the opportunity to advertise to your audience while still offering real help to them.Your experience in the mortgage marketing business makes you knowledgeable about anything related to mortgages. You know the secrets, the tricks, the problems, and the mistakes to avoid. You can share this knowledge through blog posts, ebooks, videos etc in a way that will be useful to people who want to get a mortgage.
When you create valuable content, you position yourself as a useful resource in the mortgage market. When you put some efforts into SEO, your content will be visible to a wide audience. You can employ content marketing on your website and social media pages.
As we conclude, know that mortgage marketing is not an easy business. It takes a lot of hard work and to ensure that all your work will not be in vain, you need to move with the trend.