If you have made it to this post then you must have gone through articles describing keywords and keyword research tools. If you have not, then you had better look for those first before reading on since this article will not do a lot to help you understand the details of keywords. If you are a blogger, digital marketer, or both you know the importance of keywords in your content.
The digital space is awakening to the benefits of using a keyword to increase their search engine ranking and thus gain online authority. However, as to all things paying attention to the types of keywords takes more than just researching and plastering the keywords on your content. The trick lies in identifying the keywords with many searches on the search engines and low competition from other websites.
It would not work in your favor to compete with a hoard of websites for keywords. The possible outcomes of the competition will be either that you lose, or you will have to share the number of visitors to your website. This is why only 3 percent of digital marketers who use keywords succeed at optimizing their profits. The rest do not realize the trick that goes with the use of keywords.
Well, do not you get into a bunch. You might want to read below for the steps you need to take to get from the 97 percent to the 3 percent of digital marketers who succeed by using keywords in their online content.
Single Out The Types Of Primary Keywords For Your Content
a) Single Keywords – Primary Keywords:Renamed as short/ tail keywords, these are mainly single words that internet use to look for content on the internet. Every niche on the internet has a cache of keywords used to track its content. They are specific and precise or even vaguely describe the niche. Using these in tour content title will get you the ranking you crave.
For the sake of perspective, think of three words ‘health, diet, and weight’ all of which are in the health niche. There are 982, 000 searches on Google every month using these three keywords. If you were in the health niche and use any of the three you would get an average of a few thousand short of a million website visitors. Now you know the pull a keyword has on the search engines.
b) Long Tail Keywords – Short Keyword Phrases:As the name suggests these are combinations of three or more keywords, which create a key phrase. As an internet user searches the short phrase they think is likeliest to find their desired content, they use keyword phrases. By combining three likely keywords in your content, you create long tail keywords.
Phrases like ‘fast weight loss’, ‘weight loss’ or ‘weight loss fast’ receive 564,100 searches on Google search engine every month Since every website has its own niche the keywords and phrases vary in the number of searches. The number of searches also depends on the number of people who seek out content in your particular niche.
c) Long Keyword Phrases – Anchor Text:While some internet searchers only have a vague idea of what they want, others have specific content in mind. When a user needs to find specific content, they may use words like “how to…”, “what are the benefits…”, “when is the best time,” et cetera. The anchor texts get about 852,300 searches on the search engines, which is two hundred thousand searches short of a million.
By coupling this prefixes with certain keywords they get to find specific content on the internet. To get more searches you need to put anchor text in your homepage. Additionally, Google spider specifically looks for these anchor phrases in order to create its rankings.
With such sway over the search engines, it simply impossible to undermine the potential of proper keyword research. The key lies in knowing how to incorporate keywords into your headers titles and content. Apart from the headers and titles, you also have to consider taglines, single tag line, and a site map in the Google Search Console.
Below Is A Highlight Of All These Components
H1 Heading:This is normally used as a blog page, site, or video title. H1 headers should contain words in the 15-65 range. Since the title is the first to pop up on the Google search, you need to keep 60 words as your word limit. You also do not want to g give your readers a headache so need to keep it simple and easy to read.
H2 Heading:This header popularly appears as a title for blog posts. The one commonality between H1 and H2 headings is the need to use keywords in them. However when cooking up a good H2 heading put an odd number, a ‘reasons why’ and a couple of keywords and you have yourself the perfect heading. Point to note is that using an odd number for your H2 heading always seems more attract give to readers compared to an even number.
H3 Heading:Widget description in the blog sidebar and post titles show up as H3 headings. When using SEO plugins and your blog post title appears after (/), it will appear as an H3 heading. Using SEO plugins allows you to submit individual sitemaps for categories, posts, pages, or tags.
H4 Heading:These mainly appear as taglines for your blog post titles. Additionally, in certain plugins that have the logo icon, H4 header may appear as a Logo image.
Site Maps:Search engines use your site map to in order to categorize your site and thus have it show up on the search results. In order to generate a site map, you need to install Google XML Site Maps as a plugin. This plugin automatically updates any changes you make on your site and they show up on Google Search Console within two to three weeks.
However, you need to make sure the site map has no errors, else Google can never find your site. You can test the site map from Google Search Console and correct any errors within your Blog C-panel.
It is easy to find Google Search Console by simply keying it into your search engine, preferably chrome’. The tools to correct any sitemaps are available once you are in Google Search Console.
Using keywords in your site map increases the chances of Google Search Console finding your site, which them means that, your site shows up on the Google results. Additionally, sitemaps allow crawlers to rank your website on SERPs.