IntroductionWe’ve all been observing the new TLDs (top – level domains) domain name becoming more accepted and visible in the entire world. Nevertheless, one question that has always bothered the owners of those common .net or .com websites is if these new top level domains will eliminate their established names and offer preference in the rankings of the web search engines to these new players. In this article, we will show you why there is no considerable difference in changing the domain name you’ve registered you website with to a new top level domain (TLD).
Many people have been engaging in a certain debate concerning the Search engine optimization and TLDs (top – level domains). Some of the questions that have been involved is if the SEO tends to benefit the new TLDs or not with some people even claiming that some of the TLDs are ranked better in the web search engines as compared to others. Some people argue that the sites with the TLDs domain will be ranked higher than those using the .COM domain names while others claim the opposite. In 2012, a certain article that was widely shared heightened this argument by claiming that the new TLDs would outrank the .com domain names in the rankings of Google search engines.
Quality Of The ContentThe main factor of successful rankings in the search engines is certainly not about the extension of the domain name that your site has. It is about quality of the content you’re able the visitors of your site. The more you post high quality content, the more time each guest will take when they visit your site. These longer visits simply show that there is something you’re doing appropriately. Therefore, many people will look for your site which will indicate in the web search engines you have content with the appropriate quality.
Just changing into a new top – level domain and copying the data from a site that is well established will probably not boost your rankings in the search engines. The search engines happen to be intelligent and they will not rank your site for stealing content from another site. This is because they have complex algorithms and various ways that they use to determine whether the content is original or it has been stolen.
RelevanceApart from the quality of the content, relevance of that content is also important in the rankings of the search engines and can make a difference. Having a new top – level domain (TLD) will just allow you to be able to classify the domain name in order to assist people in identifying it. If for instance you have an established name for your site and the content is extremely relevant, the search engines will still rank the site at the top. The same case applies to a new top – level domain; if content in the TLDs isn’t relevant to the searcher, it rankings will not go higher in the search engines.
This is because just changing the site’s domain name won’t make content in that site relevant. The content is simply made relevant by the keywords and keyword phrases that will be used in preparing the images and texts that will be entered in the web pages.
John Mueller who is the engineer of the quality team of Google search claimed that their search engines generally treat the new top – level domains just like other domain names such as .org and .com and that the keywords or keyword phrases used in the TLDs do not benefit or limit any domain name in the search engines. Additionally, he stated that the owners of those domain names would need similar configuration and geo – targeting settings and they would not have more influence or weight in the manner Google crawl, rank or index the URLS.
Additionally, Matt s Cutts who is also of Google demonstrated that there is no extra ranking weight in the search engines that is given to the TLDs or a particular domain name. He also added that Google Corporation has gained experience in determining the relevant pages without being limited by the domain names. He also insisted that Google was trying to rank the new top – level domains appropriately although they are not anticipating the new Top – Level Domains (TLDs) would get initial preferences over the .com domain name, something they don’t think will happen sooner and may take a long period of time before that happens. He also urged the domain name owners that it was their choice in registering new TLDs for various reasons. However, he assured them that this will not in any way boost the rankings in the search engines.
ConclusionDespite the fact that there is a certain hype of buying new domain names extensions, the truth of the matter is that, for now, it will not have any difference in the rankings of the web search engines. However, maybe these TLDs will contribute a difference in the rankings in the unforeseeable future. This will be if some of the search engines decide to modify the outlook on these TLDs and pt to give them more weight and consideration to the relevant domain names that have relevant content. However, it is highly recommendable that you book new top level domain names because you don’t know if you might need them in the future. Alternatively, you may start a parallel website or a blog so as to supplement the content of your current/existing web site.
It is therefore worth noting that the new top – level domains do not have any advantage over the other domain names when it comes to ranking in the web search engines. There is also no search engine optimization penalty for trying out the new TLDs. Similarly, other domain names such as .com do not have any benefits over the new TLDs in the rankings. Therefore, if you find out that other TLDs like .org or .net may perfectly fit in the site of your business, you can decide to try them out without fear of being out ranked by other domain names provided you have relevant and quality content.