Facebook is a great platform for connecting and interacting with family members and friends. In fact, that is the main aim of the platform. If you are a businessman, you need to know how this platform is affecting you and your business.
Often times, business owners complain that they get distracted by their Facebook newsfeed and end up spending time scrolling through it than working. The good thing is you can use your time on Facebook to actually grow your business. Facebook can become a valuable resource for your business instead of a distraction. We will talk about how you can do this.
Get A Business PageIt is recommended that your business page on Facebook should be different from your personal page. This will help you stay focused. If both are the same, personal communications can distract you from your business. Your business page should be strictly about business. There is a tendency to turn it into a personal page if you are not disciplined. All non-business conversations should be done on your personal page so that you can really have time to promote your business.
Moreover, if you use your personal page as your business page, you won’t have access to a lot of content creation tools and paid promotion opportunities that you get with a business page. It is also more difficult for customers to engage with you on a personal page because they will have to first send you a friend request. This is not good for your business because many people will not want to go through that stress. This is why a business page is important because you will be able to engage with our customers easily.
Regardless of the number of likes or followers you have, you can set up and use a business page for free. Your page should have a profile picture, preferably your business logo. If you do not have a logo, hire a designer to create one for you. All the vital elements of the logo should be clearly displayed. You should also have a cover photo or video showing your business’ values, products and services.
Take Things Slow And SteadyGetting clients through Facebook takes time just like in the physical business world. You need to do it gradually and with a good strategy. You won’t attract clients if you only use Facebook to saturate them with special offers for your products and services.
Make It FunFacebook is a place where you can build your reputation. Carefully think through your write-up before you post it and keep to your word if you make any promises.
Make it fun and interesting so that people will like your page and want to come back. Put up freebies, links to interesting sites and engaging content that will keep them coming back for more. Update your page on a regular basis to retain your followers. If your page is rarely updated, people will lose interest. Ensure that you provide value for your customers at all times.
Join Facebook GroupsThere are many groups that are related to your niche or business. Joining these groups can help you promote your business. Facebook is a highly connected community and groups are one way to harness the power of this connection. Your group ads should be written in simple text and should contain all relevant details, such as product description and price, and a link to your website or Facebook page. If possible, you may include pictures or videos to grab more attention.
While it is easy to join many groups, some prohibit placement of ads or have rules regarding ads on the group. Obey the rules of any group you join. Remember not to flood groups with an excessive amount of adverts in a short time. Your account could be suspended or even terminated. Make your ads different each time you post. It keeps the message unique and potential customers won’t be annoyed with your repetitive copy.
You can bring others to the group or create your own. It is free to set up and gives you the opportunity to connect with potential customers and people in your line of business. When you create a group, bear in mind that the group is not about you. Don’t just create a group, invite people to join and start bombarding them with adverts or links to your website. Create a group to make your customers feel special for their patronage. You can give out rewards and discounts. It’s also a great place to attend to customers’ concerns and requests. A good customer service experience keeps people loyal to your business.
Take Advantage Of The Advertising OpportunityThere are different types of Facebook ads that you can use to promote your business. They include image ads, video ads, slideshow ads, multi-product ads, lead ads etc.
Image ads are the easiest to create. You just need to use an appealing image and input some text on it. Ensure that you do not include too much text on the image. You can use it to promote your brand, highlight your services or sell products.
Video ads are similar to image ads but in this case, the images are motion pictures. An ideal video advert lasts for 15 seconds. You should try to pass your message across within that those 15 seconds to leave a lasting impression.
Facebook also has many applications that you can use to promote your business. These apps enable you to send messages to potential and existing customers like an email. It also has a platform that makes it possible for you to modify your own apps for personal or commercial use.
Facebook is among the top choice for many business owners who use social media to advertise their products and services. It is very productive and cost-effective. The interesting thing is that you can run an ad campaign on the platform for less than $10.