As a beginner it is quite easy to go for a free domain, but is this the best way to go? The first question to ask is; is it worth the investment? The answer to this is a big yes. There are many benefits to purchasing your own domain name. In as much as it is easy to argue that you get a free domain for a year, you need to ask yourself what next when it comes to your blogging after that? If you are looking to turn blogging into a career, then this is not the option for you. There are a number of other benefits that you stand to enjoy by buying your own domain name which we will be exploring.
UniquenessHaving your own domain name helps you be unique on the internet. This uniqueness is very important in that it is easy to remember. As compared to free domain names, it is quite unlikely that you will get a unique domain name. This means that you will not be able to stand out from your competition. When it comes to ranking on search engines, having a domain name is an asset.
ReliabilityOwning your domain name translates to reliability in the long run. When it comes to free domains, you can be sure that after a year you will not have the domain any more. Your year’s work will all go to waste as you will be forced to change your domain name. For a reliable domain name that you can be sure to own for a long time to come, purchasing one is the best way to go.
FreedomA domain name that you have purchased offers you the opportunity to do whatever it is that you want to with the said domain. When it comes to free domains, there is a chance that your domain can be closed without any notice to you. Owning your own domain name gives you the freedom that you need to run your blog as you please and in a manner that appeals most to you.
With your own domain you get the option of moving to a better host provider and you don’t have to worry about retaining your traffic or ranking. This is quite contrary to when you have a free domain. In the event that you want to move to another hosting option, then you stand to lose your ranking and traffic that you may have acquired.
The freedom that you enjoy by owning your own domain goes further into security for owning the content that you have worked hard to create. By owning your content, you can use it as you without risk of losing it as is the case with free domains
CredibilityIn today’s changing business environment, credibility is of utmost importance. One way of improving your credibility is by having a domain name that you have purchased for your business. As you should be aware, free domains do not offer personalized business emails for your business. This lowers your credibility to potential clients as they view you as not really serious about the business you are in. To stand out from your competitors you need to own your domain name. This gives you and your business a professional touch that potential clients can trust in.
Your BrandWhen it comes to business image is everything and how potential clients look at your business can be the difference between enjoying profits or suffering losses. By having a domain name, you are creating an identity that will stick with your business. Controlling the image of your business online is a challenge and by having a domain name, you are well on your way to establishing a reputable brand. This is because by simply having purchased a domain name, you build your presence online which influences the way potential clients look at you and your business.
You Can Monetize itWith a domain to your name, the opportunities of making money are simply boundless. Unlike free domains, you are not at liberty of making as much money as you can by having your own domain.
There are a number of ways in which you can earn money by owning your domain. Top on the list is through adverts. When you have allowed adverts on your website, you can be sure to earn a particular commission from those adverts on your website.
Affiliate marketing further offers you an opportunity to earn by selling products that you do not have or own on your website. This is a huge advantage as compared to free domains where you are not free to do all this.
ConclusionClearly the benefits of owning your own domain far outweigh the advantages of investing in a free domain. In the long run, not investing in your own domain will lead to later regret. As indicated, you stand a chance of losing all that you have earned from your free domain such as following, ranking and backlinks. With a purchased domain, you are confident that you will get to keep your ranking, following even in the event where you are looking for a better hosting provider.
By having a domain to yourself, you have the freedom to do as you please with it. The frequency of your posts is solely up to you and you can do all that you want to by simply owning it. With a free domain, you don’t have the freedom to do as you please and this may hurt you and your following. The best part of owning your own domain is that you have many avenues in which you can earn money from. From affiliate marketing to advertising, the choice is up to you on what is the best way for you to make money from your website. Even though you may feel the need to go for the free option and not invest in a domain name, you stand to lose in the long run.