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What Does A SEO Specialist Do?
An SEO specialist is responsible for, according to freshgigs.ca, the following things:• Analysis
• Reviews
• Implementing Changes To Websites
• Maximizing Traffic To A Website
• Improving Page Ranks Of Websites
This may sound generic, which is why we are going to discuss more about what SEO specialists are required to do, but first we need to talk about the skills that they should have. Make no mistake, SEO is not easy, which is why you need to have skills and learn a lot of things, before you can call yourself an expert.
Skills Of An SEO Specialist
Either seek help from a professional SEO expert, or look for a place which teaches SEO basics. You can even practice implementing the SEO tricks that are found online, and see how much you learn.Website Analysis
According to mediabistro.com, an SEO marketing campaign can be only successful, if the company uses the latest set standards of SEO. This includes finding out the best keywords, forming back links, formatting the content posted and writing effective content. An SEO specialist needs to know how to analyze a website, redesign and rebuilt it if necessary.Keyword Optimization
An SEO specialist should have researching skills, to research the best words that can be used to attract target audience to their content; keywords are an integral part of SEO content.Content Generation
If you don’t have any content on your website, then what use does it serve? An SEO specialist needs to know how to build keywords, but use them in the most effective way in the content that they write. It should be included in the text or graphical content, in a subtle way, so that it doesn’t annoy the readers in any way.Responsibilities
After reading the skill set above, you must be thinking that it is too short and not complete, but if you read the job responsibilities of an SEO specialist, then you will get a fair idea about the other skills that you need. These job responsibilities are according to contentmarketingspot.com.Marketing Objectives
It is a requirement of the job to know more about the marketing objectives of the company, their goals, the competition in the industry, the niche of the business, the awareness objectives that the brand has set for itself and their competitive advantage as compared to the competitors in the industry. You need to make sure that the marketing goals are SMART.Keyword Mapping
According to blog.proven.com, you need to know how to assign, match and map keywords to every web page of the website. You need to stay organized on specific pages, that are important for the company. You should know how to plan keywords, implement the keywords and then change them, after assessment.Google Ranking
The most important thing for a website is a Google ranking. If you have a good Google ranking, then this means that people would be more aware about your business. You need to learn how to make your website have a top Google ranking, like by adding internal links on your landing pages, publishing quality articles and blog posts.User Experience
According to echovme.in, if your website doesn’t give a visitor the best user experience, will they visit again? Consider it yourself. When you visit a website, it has poor quality content, broken links and loads very slow, would you visit it again? Surely, no! No matter how much someone tries to change your mind. As an SEO specialist, you need to know how to give that rich browsing experience to the user, so they revisit your website and increase traffic on your website.Website Audit
If you think that making a website and continuously updating it, is all you need to do in order to do to make it SEO friendly, then you are wrong. There are plenty other things that you need to do. For example, you need to examine your website for the content that it contains, test it every now and then, like testing it for loading speed, and diagnose it for its visibility issues. You might have the right set of keywords and you are uploading quality content, but if Google is still not giving it a good ranking, then you need to audit your website to see where is the problem.Copywriting Skills
If you are an SEO specialist, then you need to know about copywriting. In copywriting, you need to know how to write attention grabbing headlines, about meta tags and descriptions, subheadings, title tags and H-tags. Even if you have a copywriter under your wing, you still need to know this stuff, in order to manage the copywriting well. You should know where you need to use which kind of language, like where a conversational tone is needed, and where technical words need to be used.SEO Recommendations
When you are an SEO specialist, then you need to make SEO recommendations as well. You should provide consultation services and guidance for web pages, about how their traffic can be increased. You should evaluate the progress of current SEO content, what further action can be taken on it and if any third-party experts are needed to seek specialized services.If you want to learn more about SEO specialist and how to become one, then I would recommend watching below:
This video basically shows the journey of a person as an SEO specialist. You need to set key performance indicators, to see how you are performing. These KPIs will tell you about the traffic that your website is receiving, the profit you have gained due to your website and the keywords that are successful.