They do this because they understand that Twitter is a very powerful tool, and when it is used the right way, it can lead to a lot of positive conversions for the businesses. Twitter is more important these days because of the migration from traditional brand-oriented marketing to people-oriented marketing strategies used by most organizations today.
What is even more amazing is that; Twitter doesn’t just allow you to grow your followers, generate leads and establish your brand, it also makes sure that you get leads that lead to valuable conversions for your brand. This way, you have an audience that is genuinely interested in the type of content you create and the general idea of your business.
Regardless of the vast opportunities that abound on Twitter, a lot of Twitter users still struggle on figuring out how to make twitter work well for them and grow their followers.
If you ever find yourself losing sleep because your Twitter account following isn’t growing fast enough, then keep reading to realize how you can grow your Twitter followers without spending money on Ads.
Have A Value PropositionOne thing that followers find irritating is when they feel like they are being pushed to buy a product or service. It is a great idea to monetize your Twitter handle but this should be done with caution and precision.
You need to understand that one of the few reasons a Twitter user follows you is that they are interested in the kind of things you tweet about and believe they can gain a lot from reading it.
If you are unable to satisfy this desire, then they are 100% more likely to unfollow your account. However, to retain your followers and increase them daily, your main focus should be on how you can add value and pitch sensitively.
It is best to use the 80/20 rule that says; 80% of your content should be focused on adding value to your audience while the remaining 20% should be focused on your brand.
Adding value helps you build trust and loyalty with your audience and also makes you a consultable expert in your niche.
Have An Optimized BioWhen you optimize your Twitter bio, your opportunity to attract the relevant audience increases and it allows you to reap the benefits of all your social media efforts easily.
A few people like to know a little about your business before clicking certain links or following, if your bio is not properly optimized, then you are very likely to lose that potential customer to your competition.
The following are features that a good bio must have:
A clear profile picture; this could be a picture of your business logo or a picture of you with your face completely visible.
Your personality; you need to be able to help your followers understand who you are, who you work for and where you function.
You need to make sure that your bio is complete, professional and represents you and your business properly.
Follow Your Audience When They Follow YouThis method is used by many influential people on Twitter. When you get the notification saying that a person has followed you, you should go right ahead to check their profile properly and follow them back. This gives the person a sense of belonging and value and gives them a reason to keep coming back to check your page.
However, if you don’t follow the person back, then you have a tendency to come across as a snub and they could unfollow you later.
Do as much as you can to take time out to follow back when they follow you.
Consistently Send Tweets And Include VisualsYou also need to consider that you are not the only one in your niche, and you have a lot of competition. Many of your followers would also be following your competition as well. Any slight mistake could cause you to lose them to your competition.
Consistently posting valuable content helps your audience to understand when to expect your content. They could look forward to your quality posts like, info-graphics, quotes, motivational talks and valuable content.
You might already be aware that people love nice visuals, and this is the selling point of Instagram and the reason it grows stronger by the day as a social media platform. This means that; to have better performing tweets, you need to make your tweets look better with pictures.
Hashtags grant you the opportunity to reach a larger target audience when utilized well. However, you also need to exercise caution when using hashtags in order to prevent your posts from looking like spam. In your 140 character tweets, using 2 or 3 hashtags is enough.
Always be sure to be on the lookout for the trending hashtags in your niche and add them to your tweets. Also ensure that you follow major influencers in your niche and use their most popular hashtags as well.
Channel Traffic To Your Twitter AccountThis can be another effective way of increasing your Twitter followers. You can channel your Facebook followers to your twitter account by including your twitter username in the about section of your Facebook page.
Beyond Facebook, you could also drive traffic from your LinkedIn account, or through online marketing emails and website landing pages.
You can utilize social media buttons in your website and email marketing to achieve your traffic channeling. However, for LinkedIn, you can go ahead to include your Twitter username in your bio as well.
Twitter is one of the most effective marketing tools in the world today and it is totally worth utilizing when it comes to achieving your social media marketing goals. The higher the number of Twitter followers you have, the higher the number of conversion rates you be able to get for your business. It is a direct equation.
You can go ahead to add your comments and contributions, I would be happy to hear from you and understand your unique perspective of the subject matter.