This video tells about the ways to use Google for marketing your local business:
This video tells about the ways to use Google for marketing your local business.
Step 1
When you search any localised terms on Google, it gives you a map on the top and there are just three listing. If you can manage your business come in those three listings, you will be more likely to get more traffic. business2community. Hence in order to improve your chances of being in those three listings, set up Google my business. To set up Google my business you need to fill in some information and post you do so, there are more chances of your business coming in those three listings.
Step 2
Try optimizing your site for local business. Beneath the Google map’s three listings, there are other listings on the page and if you manage to be there also, it would be fruitful. Try to use localized terms on your website and also keep the address, name of the company and phone number on the website. Not only on the webpage but this information should also appear on your contact page and on any major page where your business is mentioned. By doing all this you are going to rank higher. Go to Chamber of commerce within your city and ask them if they can mention your business. Many times they promote the business locally hence you can ask them to link your website and the more links you generate through this website, the higher the ranking will be.
Step 3
Try improving your click through rate. Everyone who sees the listings does not click on it. hallaminternet.com.To make people visit the website you need to generate more reviews. When people visit your store, ask them to write a review. Also use Schema markup. Google gets all the data from schema markup about your local business. There is complete page on Google about how to use that code. If you have a WordPress website, then you can also use Yoast SEO Plug in. The SEO plug in will add Schema markup to your website automatically.
Step 4
The fourth step is to not to depend completely on Google or not to reply on Google. There are other websites as well like Yelp which is very popular in US. Trip advisor is also very much visited by people. Make sure to be on these websites and maintain good reviews. tripadvisor.com. If there are bad reviews, find out why those are bad and rectify the problem so that you can encourage people to write new reviews which are good. When you get more reviews you get more traffic and more business for your business. So you need to be everywhere on the web, the more places you will manage to be you will again be more likely to appear even more and on top of the lists. Work on your product simultaneously so that when you get any conversion through the traffic the user of the products or service has a wonderful experience to be able to write a good review.
