So how does your search engine work? They have crawlers that go out and gather information on various websites. This information is then indexed and presented to you the user. If you are a website owner, there is nothing as sweet as knowing your site is at the very top of the list. This has numerous advantages associated to it, which you will be sure to enjoy once you get to the top of the list of organic searches. The one sure way of getting to the top is through search engine optimization.
Search engine optimization is basically a raft of measures that you can take up to improve the number of visitors to your site and rank higher on search engine results pages. With the right SEO techniques, you can be sure of getting quality traffic for your website. Go to billlentis.com/what-is-small-business-seo.
What You Need To Know About WWW And Non-WWW SitesThe internet has come a long way and today has become part and parcel of our day to day life. WWW which stands for the world wide web is very popular but is not the only thing that is on the internet. We also have ftp, pop, smtp, mail and other important functions which like WWW is a subdomain.
Today, not many people type in the complete URL and many a time they ignore the WWW. This led the webmasters to catch on the trend and used it as non-WWW domain as a variant. Is this an issue? Yes, this is indeed an issue as search engines interpret the WWW and Non-WWW variant as two different entities. This is therefore interpreted as duplicate content which can be bad for your website.
The Advantages And Disadvantages Of A WWW SiteYes, WWW has been around for many years and today, it is still associated with websites. Using WWW has a number of benefits for you as it allows you to do a number of things that you would not be able to do with a non WWW website. Through WWW, you will be able to set cookies for your subdomain. These are important for tracking scripts and Session IDs.
Another advantage has to do with the DNS, by using WWW for your website, your subdomains are more flexible meaning that it will be easier to use Content Delivery Networks.
Perhaps the one disadvantage of using a WWW site is that they may be done away with. Technology is erratic and will be sure to change from what we have right now. This may mean that maybe in the new future even though the WWW sites have been around for a long while, they may be a thing of the past in the pretty near future. Other than this, there is no other disadvantage of using a WWW site.
The Advantages And Disadvantages Of Non WWW SiteOne of the biggest advantages of using non-WWW websites is that you get a shorter and prettier domain. Studies have shown that shorter domains usually have a higher ranking. Maybe thanks to the size of the domain, they are more easy to type, tell and remember.
When it comes to the disadvantages of the non WWW site, they are basically opposite of the WWW sites advantages. The first has to do with the cookies. With non WWW websites it is not possible to restrict root cookies to the root domain. Unlike WWW websites, they are harder to have a CDN working.
Where Do We Go From HereThis is certainly the big question and judging by the advantages and disadvantages of both WWW websites and non-WWW websites it is clear that sticking to WWW websites is the best way to go. Though this is the case, it must be noted that whichever way you choose to go, it will not really affect your SEO efforts. Though this is the case, it is best practice to stick to one as this will aid in ensuring that you don’t have duplicate content issues.
Conclusion When It Comes To WWW Websites And Non-WWW WebsitesSearch Engine optimization is important for your business especially if you want your business to stand out. Today, we live in a world that is full of competition and the first thing that a potential client is going to do is use a search engine to search for the services that your business offers. With this being the case, it is best practice to incorporate search engine optimization for your website so as to improve your ranking. This not only gives you visibility, you also get to grow your reputation as a business.
As we have explored above, there may be a few issues that you may encounter in your SEO campaign, depending on the direction you choose to go with regards to WWW. The world is changing and so will the internet. Here is a video which will help show you more on WWW websites and non-WWW websites. For now, it is best to go for the WWW website as it will help keep things simple for you and avoid headaches in the future. Though this is the case, it must be noted that with advances in technology, it will be possible to use non-WWW websites thus making your URL much shorter and easier to use: