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Search Engine Optimization is a marketing strategy that only ever benefits few of those who use it. Before you go up in arms, you have to consider something. One of those is that many people know how to use keywords and phrases in their content. The second consideration is that most online content producers are doing exactly what you are doing and thus crowding your way to success.
How To Use SEO
The trick about keywords is not just plastering them on your content and believing that it will do the work. No, what you need to do is to increase the traffic inflow from search engines especially Google by using the keywords. To achieve this aim you need to use the designated keyword at least twice within the description, in the case of video content.The most crucial parts of your content are the description and heading to your content. Whether it is a blog post or video, you need to use your keywords strategically in order to attract more traffic. Mostly for descriptions and the bulk of the video description and blog post respectively, you can use the keyword at least twice in every 160 words.
However, it is different from the headers and titles, which you should keep to a minimum of 15 characters and a maximum of 65 characters. The headers include H1, H2, H3, H4, and the image title and “Alt” Attribute. On each of the titles and headers, you have to remember to use the keywords and phrases.
1. H1 Header
Wile this is sometimes the blog or article title it may also appear as the reference. It is imperative that you stick to 15-65 characters and most preferably 60. This is because your H1 header will probably appear at the front of the search engine and it needs to be easily readable. You also need to use the keywords on the H1 header since it will probably determine your ranking on the SERP.2. H2 Header
This header will popularly feature as the blog post title or content title. Like the H1 header keep this one short and readable but remember to use keywords and phrases. The most noteworthy aspect about the H2 is its technique. When creating an H2 header you can, mix the keywords if you choose right after an odd number and a phrase such as “reasons why”. For some reasons using an odd number breeds more success than the even numbers.3. H3 Header
Apart from post titles, the H3 header also appears as widget description within the blog sidebar. We use the text widget to load the HTML code the “Alt=” Attribute becomes the H3 header.Additionally, using SEO plugins like “all in one tool” might cause your blog post to appear as H3 headers. Many use the SEO plugins when they want the post, tags, and categories to appear as individual sitemaps.
4. H4 Header
This header often appears as a tagline for your blog title or H1 header. Also in plugins that display the logo icon, the logo image may also appear as an H4 header.Adding Descriptions To Tags And Categories
Wordpress C-panel allows you to add your descriptions for the tags and categories on the drop-down menu. When adding your description, keep it to a maximum of 160 characters and remember to populate it with keywords and phrases.You need to make sure that you use keywords in taglines, descriptions, categories, headers or even single tags. Keeping the keywords is important since careless plastering of the keywords in your content as a negative effect on your ranking. Infect keyword placement should be your focus when creating your content.
The Site Map
The Search engine spiders use Site Maps to find your blog or website and thus link your site visitors. It is important to use keywords when creating your site map. The “Google XML Site Maps” plugin when installed automatically updates your blog site map on Google Search Console every time you make the change. You need to know that the updates on Google Search Console happen within two to three weeks after you make the change.Google Search Console is the tool that updates your site map and allows the search engine to show your site among the results of the searches. Before you finish updating your site map, test it on Google Search Console to ensure it really works since it is actually prone to errors. You can use the C-panel on your plugin together with Google Search Console to ensure you make all correction necessary.
The Google Search Console is easy to access by only typing it into your browser (preferably Chrome browser). When you get your site map correctly and use keywords, you increase the Rankins and thus increase the traffic coming into your website or blog page.
When starting on SEO you have to consider that search engines have at least forty thousand searches every second and 3.5 Billion searches a day. All this traffic goes into the various websites that show up on the search results. To optimize the search engines you need to use keywords that the searchers use to find their content.
Another point to emphasize is the placement of your keywords. No one can overemphasize that the placement comes first when dealing with search engine optimization. It does not pay to be careless with your keyword placement instead it works against you. You can rest easy knowing that the tips given above will help you place your keywords just right and thus increase your ranking on the search engines results page.