Always begin with your ideal reader in mind. This will make generating content easier because you are attuned to their needs and wants. This knowledge will put you in your audience’s mind frame and help you create compelling titles that capture their attention. This is very vital when you are looking to attract new visitors to your blog. As a general rule, most people just glance at headlines in blog posts and judge, albeit prematurely, whether or not the post is worth going through or not. In generating a compelling headline that attracts attention, you need to pay attention to how clear the message is. Keep the headline short and sweet.
The length of blog posts is a tremendously important. If you can load your blog post with a lot of useful titbits of information and make it as long as 2, 500 to 3, 000 words the better. The reason why you should stick to conjuring useful information at length is to give your post credibility. With such a word count, it is very easy to repeat yourself or simply get sidetracked, moving off tangent to other irrelevant territory. That is why if you insist of creating a very long blog post, you should be very thoughtful in your approach; ensure that you come up with points that have supporting evidence in order to create a more compelling argument. At least this way, you can build up your credibility as a person who knows what they are saying. If your blog post is to be short, keep it at a minimum of 500 words. Blog posts like these index after that count.
Apart from the post itself, you also need to consider adding images to bring your attention or emphasize the points you are making. When you add photos or multimedia elements, you need to acknowledge the source lest you be flagged for copyright infringement and attract a very avoidable lawsuit. Add a description of the source at the end of the image to drive the point home.
The content of the blog post is very important. When you are dealing with a specific niche, you need to break down the relevant topic areas. For you to be an effective blogger, you need to be organized while coming up with content. It is up to you to ensure that you know which the problem areas are for many of your audience members in your niche in order to come up with useful content. On the other hand, if you decide you are the spontaneous blogger-type and churn out content haphazardly, you will likely lose your audience base. If the posts are too random and totally unrelated to the niche area you are dealing with, you come across as unreliable and almost a dilettante _ you do not know the area you are purporting to be an expert in and lose all credibility. People have no time for individuals who come across as fake or inconsistent in their work.
When crafting a post, you should ensure that you do thorough research on it. Never be spontaneous and spout off your thoughts on a subject you have no mastery of because you will damage your credibility beyond repair. When coming up with topics, you must have a plan for every post in advance. In fact, plan out the posts in phases that stretch out for months if possible. This will accomplish the following things: it will save you time and considerable effort in coming up with posts while giving you ample time to look for research materials. The problem that newbie bloggers and some bloggers in the game is that they often feel the pressure to come up with content quickly and they do inadequate research. If previously they had displayed adequate knowledge about a particular subject, that hard work will be undone by that minor indiscretion.
Even if they are growing experts in that niche, everything they come up with will always be in doubt because they did not take time to get their facts right about the topic they proposed. You should, on the other hand, should approach the blog you run as a business. Every action you take should be aimed at improving the business’s standing and overall bottom line. It should constantly produce and sell its commodities to as many people as it can in a given time frame. The commodity in your case as a blogger is information. Well researched information makes for a good read that can be shared far and wide, attracting new readers to you all the while keeping your readers.
It is also very important to include a call-to-action at the end of your blog post. This is important because it helps you measure the engagement with your website through click-through rates and other metrics. From the information you get, it is easy to measure and track whether the posts have had the intended purpose or not. It is from there that you can create a plan of action of creating content that has a desired effect in the long run.
By creating compelling post titles, adhering to the right length, lacing your blog with the very helpful content, including a call-to-action in your post and being consistent, you can run a blog. These are just the main things you ought to do if you are to run a blog successfully but you have to be committed to your blog in order to get better results consistently.