You will be able to attract traffic towards the website, because those who don’t know that a domain has been sold, will keep coming back to the website. It is then up to you to make sure that when you get visitors, then the content is attractive enough to make them stay. A domain may be old and established, but you need to check if the website is developed, or if it is a website that even exists and is not just the domain name.
Value Of An Aged DomainAn aged domain can be provided to you on different prices; these prices are based on the intrinsic value of the aged domain. If you are developing a website, an aged domain can make you competitive; you will have a competitive edge when compared to your competitors. This is because when you have an aged domain, you don’t have to develop inbound links or even site traffic, because it is already there. However, things are not as simple as they seem, and you might want to efficiently use the reputation that the aged domain has established.
More importantly, you need to determine the value of the links that are on the, aged domain and whether they are appropriate for the content that you are going to post on the website. An aged domain, if used right, can make your business more popular and will increase the number of customers as well; it will surely increase website traffic.
Link ProfileWhen you are sure about buying an aged domain, you might want to start by searching for websites where you can buy domain relevant to your category. However, before you make a purchase, you need to thoroughly assess the link profile, as it is a necessary step. If the inbound links are not appropriate, then they won’t be able to attract visitors, but if they are good links, then the visitors who prefer quality, will visit your website more. The inbound links should be of quality, and that is what you need to treat as a priority over quantity.
Remember that the traffic from the aged domain would be visiting your in-bound links as well,and this puts extra pressure on you to make a good impression through the content that you post on your website. You should not relax after buying an aged domain, but you need to work on it as well.
TrafficWhen you have found an ideal aged domain, then the next thing you need to do is to make sure that the traffic to your old domain, goes to your new domain. This needs to be done without much exposure, because search engines don’t like, when you redirect people to some other website. When it comes to redirects, there isn’t much value present. If you are expecting that through redirects, your website will receive a higher ranking from search engines like Google, then you need to think about the factors that can make this happen. The domains who have already expired, don’t give you much credit. Thus, if you really want to extract benefit from an aged domain, then you need to transfer that domain. An aged domain also benefits you if the website is either bought or sold. If you have a new registration, but you don’t change the way you operate the website, then the credit for the link profile will continue the same way. However, if you change the way the site is operated, then the credits will discontinue.
What you have to remember is that when you buy an aged domain, then you won’t only be getting traffic from the customers who know your main domain, but also visitors who followed the aged domain. Thus, you have the chance to attract potential customers, give them an insight into your business and turn them into customers.
Micro SiteIf you have bought an aged domain, and you want to benefit from it as much as possible, then there is one other option. However, this option does require you to put in extra effort. The old domain can be used as a micro site, which is linked to your main site. The value that you have established with the micro site, will then be moved to the main site and that won’t negatively impact the reputation of the site. However, maintaining two websites can be a bit of a hassle and it might be hard to update content to both sites. You can’t let the quality of your content suffer, if you have chosen this way.
There is another option, and that is to build a new website on the old aged domain. It might sound difficult, but it is beneficial as well. You have a perfectly established website, which you can use it to enhance your reputation and draw in more traffic.
An aged domain cannot be managed or understood by anyone, but if you can make sense of the concept, then there are many benefits you can reap from the established reputation of the domain. You might want to buy an aged domain, because your current domain is not doing so well and you want to bring in changes and attract more traffic. An aged domain might give you some ideas about how to run a website properly and attract traffic as well. However, if you just want to use the domain name and add your own content, then make sure it is of quality.