The reason it is important to understand email marketing is that it will help you communicate with customers you already have and also any potential new ones you may be acquiring. Newsletters allow your subscribers to keep your business at the forefront of their mind. This may increase your chance of these subscribers making a purchase which ultimately works out well in your favor.
There’s only a small window of opportunity to capture the attention of your audience, so ensure you make the most of it.
Ensure Your Subject Line Is GoodThink about some emails you get in your own inbox. What makes you open the email? A great subject line, one that hooks you and makes you want to know what is in the email to follow. Your readers will always see your subject line first so it is important that you make it count. If you are unable to capture your readers with your subject line they might ignore your email or worse they might unsubscribe altogether.
Try to make your subject line short and specific. If you are willing to get creative your newsletters will more than likely have an increase of how many actually open the email.
Ensure Value Is Added To Your Readers LivesA good newsletter will always provide it readers with value. No-one wants to read an email that is full of portions and only offers the same deals every week. This may cause them to eventually ignore your emails. They might even unsubscribe because they aren’t gaining anything from the experience.
Think about what problems your readers may be facing. What was the reason they signed up for your newsletter in the first place? How can you help them solve this issue they may be having? Will the product or service you are trying to get them to purchase help them in any way? Not every week your newsletter has to be urging them to purchase something. Sometimes your newsletter can be a simple blog post offering information on how to help your readers.
Short And Scannable Is The Way To GoDon’t make the mistake of sending out unnecessarily long newsletters to your readers. No-one wants to be reading your whole 2000 word blog post in an email. It also doesn’t help your website traffic if you do this. Keep your emails short and sweet. Most of your readers will be reading your newsletters on their phone. Because of this, you need to make your content easy to quickly skim through and ensure that it has bold headlines. Try creating more bullet points than large paragraphs and try using links to direct your reader straight to your website.
Call To Action Needs To Be ClearBe very clear as to what it is you’d like your readers to do. Would you like them to read your newest blog post? Would you like them to purchase your latest product or service? What if you’re having a webinar? Be very clear as to exactly what you would like them to do. This is a sure way for you to get the outcome you are expecting from your newsletters.
A CTA is what may or may not convince your reader to click. Be sure to intrigue their curiosity and compel them to click on your link. Be sure to check that your link goes to a page that is not cluttered and makes your readers want to click off.
Creating a newsletter that is consistent and keeps your readers wanting to come back and click on your links is never easy. However, it is worth the time and effort to have your readers constantly coming back to your website for more. Even if they do not purchase something immediately a consistent reminder that you are here to help them will eventually yield the results you are looking for.
What Are Your Options For Creating A NewsletterThere are also many resources to help you craft your newsletters. Email Service Providers (ESPs) have created easy to use templates to help your newsletters fit all the criteria it needs to succeed. They also offer more in-depth information on how to get your readers to lick on your call to action buttons and convert these clicks into the sales you need to make your business thrive.
There are many Email service providers that are able to help you no matter what time zone you are in. Mail Chimp, for example, is a very popular one that is used by many. Mail chimp is also very affordable no matter what your budget is. They create their pricing based on the number of subscribers you have.
This may be great for smaller business owners looking to bring more customers to their businesses. MailChimp is free if your subscriber count is 2,000 or less. You will be able to send 12,000 or fewer emails a month. They also have Emailed and Chat support if you are a free user but this is only available within the first 30 days and will only email support so use this time wisely. If your looking for even more features Mailchimp has two other options for your growing business. One for $10/month and one for $199/month. They even give you the option to calculate your own price for their services. MailChimp is determined to see your business grow the way it should be. All in all, I highly recommend them for your email marketing needs and aid in creating exceptional newsletters to wow your future customers.